29 July 2010
This morning, I was fortunate to attend a newsmaker plenary, “Context and Consequences: A Conversation with Shirley Sherrod,” at the National Association of Black Journalists’ 35th Annual Convention in San Diego. Sherrod has made headlines over the past two weeks for her forced resignation from the U.S. Department of Agriculture after conservative blogger Andrew Breitbart [...]
27 July 2010
Is your branding consistent? You may have the most amazing logo, the most clean copy writing and and beautiful brochures. But what about you? Is your personal presentation pulling the package all together? Or are you failing your brand, causing the house you've so carefully bit to fall apart once people meet you in person?
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox, Test Drive My Job7 Comments
26 July 2010
It’s Monday. And it just so happens to be my birthday. So happy birthday to me! Cake for everyone. Seriously, I just want to let you know how happy I am that you’re a part of this community. You are the greatest birthday gift of all. Really. AT&T Director of External Affairs (Washington, DC) Bank [...]
21 July 2010
Ceci Connolly, award winning reporter for the Washington Post recently participated in a media relations panel sponsored by the Public Relations Society of America’s National Capital Chapter in Washington, DC. Connolly offered further evidence that today’s reporters are often chained to their desks, working longer hours on more stories: Gone are the days when reporters [...]
20 July 2010
I recently had a conversation with a young lady, let’s call her PR Ingenue, who wanted to hear my PR Basic Principles because as she said, PR is so broad. We had an interesting discussion about the difference between public relations and media relations so I thought it would be interesting to share my thoughts [...]
20 July 2010
I hear this question more often than I would like to admit. What, exactly is public relations or PR? I even hear this question from people who are in the industry or trying to get into the industry. Public relations is an overarching discipline. A definition from The Public Relations Handbook: Public relations is a [...]
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox0 Comments
19 July 2010
Happy Monday PR pros! I had a good time compiling these public relations, communications and social media jobs for you over the weekend and thought I’d do something new by offering my job pick. Check out Women Thrive Worldwide near the bottom of the list. If there is a better job out there that combines [...]
18 July 2010
I recently had lunch with author, speaker and veteran PR Pro Deirdre Breakenridge. Deirdre is the President of hybrid communications firm Mango!, co-founder of weekly Twitter chat #prstudchat, and author of numerous books on public relations and social media including Putting the Public Back into Public Relations with Brian Solis. I asked Deirdre what advice [...]
16 July 2010
American Public Media's Public Insight Network and Trading Floor is an innovative way one news organization is using its audience and social media to shape the news.
12 July 2010
If you’ve been looking for a job in public relations, communications, journalism or social media for over six months, you may be getting discouraged as many Americans who are searching for work have gotten after a long stretch of unemployment. But I encourage you to keep your search on and in the meantime continue to [...]
21 June 2010
As I scour the net for new job leads for those of you who are looking, it becomes more and more obvious, that social media jobs are becoming more readily available each week. So if you want a social media job, public relations jobs are there, so be encouraged. Keep looking. Keep that resume ready. [...]
17 June 2010
Keren Odeah Johnson, 25 Washington DC Job Title and Length of Time in this Role: Communications Associate, 2 years Dewey Square Group Blog and/or Twitter Handle: http://www.facebook.com/deweysquare www.latinovations.com www.twitter.com/deweysquare Mopwater: Describe your path to PR. How did you wind up in this field? KOJ: Prior to joining the Dewey Square team, I got my start in media [...]
Posted in Test Drive My Job0 Comments
15 June 2010
This morning I met with Renae Merle, business reporter for the Washington Post. We talked about a lot of fun things, growing up in the South, our mothers, and the changing landscape of media, social media, the web’s influence on journalism and of course how public relations/PR professionals should be approaching media in this new [...]
14 June 2010
Adidas Golf Social Media Catalyst (Anaheim, CA) Bayer Healthcare Pharmaceuticals Deputy Director Communications (Berkley, California) Central Basin Municipal Water District Public Information Officer (Commerce, California) Corporation for Public Broadcasting Director of Media Relations (Washington, DC) DBC PR + New Media Senior Account Executive (Washington, DC) Discovery Communications Publicity Manager (Silver Spring, MD) Food Network VP [...]
13 June 2010
“It doesn’t matter what story I’m working on, it always begins with a search…” I heard an amazing presentation last week from Lee Odden of Top Rank Marketing who is a Search Engine Optimization (SEO) genius. I literally could not keep up with all of the tidbits he shared in his awesome presentation. Luckily I [...]
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox2 Comments
12 June 2010
You may have missed my live blogging and tweeting from the Vocus Conference, but no worries. Here’s a recap: From Mopwater Mobile: Conference Opening Moments (I got to meet Peter Shankman just before the Vocus Acquisition Announcement!) How Perry Uses Vocus I adore Perry. He obliged me this interview on how he uses Vocus at [...]
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox0 Comments
Are You Living Your Brand? Shirley Sherrod Is.
Rebranding the Branding Professional
How to Leverage the Moment for #PR and Immortalize Your Message Online
Get Hired: #PR #Jobs of 7/26
Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte
Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby
How To Pitch: Ceci Connolly of the Washington Post
Why PR Is Not Just Media Relations
What is PR?
How to Get Ahead of the Social Media Curve
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