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How to Brand Your Business Online Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts Content Strategy – How to Maximize Your Brand Content Pinterest – Who’s Using It, How and Why Manage Social Media Like the Pros – 12 Management Tools
 
How to Brand Your Business Online

How to Brand Your Business Online

When was the last time you picked up the Yellow Pages to find a reputable product or service in your area. Chances are, you can’t even remember. When you needed to find someone to find a new florist or car mechanic you did one of two things. You either asked a friend or family member [...]

Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts

Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts

I talk to stressed out small business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don’t know how to use it and not because they don’t understand its value. They’re stressed because the space changes at such a rapid pace. The ground is always shifting [...]

Content Strategy – How to Maximize Your Brand Content

Content Strategy – How to Maximize Your Brand Content

The week or two before the New Year, I found myself listening to the Miles Davis station on Pandora, channeling my creative energies  and charting my course for another year. One day while sitting at my desk in “brand planning” mode, I came across a great book I read earlier this year. Content Rules: How [...]

Pinterest – Who’s Using It, How and Why

Pinterest – Who’s Using It, How and Why

What is Pinterest? Pinterest is a virtual bulletin board that allows users to share images/links they find interesting or inspiring. Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customize for any topic. Once something is pinned, it can then be “repinned” by other Pinterest users. So what? In [...]

Manage Social Media Like the Pros – 12 Management Tools

Manage Social Media Like the Pros – 12 Management Tools

Once you are active on different social media sites, it can be difficult to keep up with all of the online mentions of your brand, and managing your online presence can become overwhelming. Worse yet, you may be missing opportunities if you’re not measuring social media effectively. I reached out to four social media professionals who manage social media for clients around the world. Here are some of their favorite tools to manage, monitor and streamline social media.

How to Get Your Business Ready for Publicity

How to Get Your Business Ready for Publicity

15 May 2012

Small business owners are the lifeblood of our economy, but too often  they’re a best kept secret.   One of my passions is helping small business owners garner exposure through the power of publicity.  And as a former newspaper reporter, I know how tough it can be to get the attention of the media – [...]

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Posted in Publicity3 Comments

TV Host’s “Wild Ride” to Publicist :: Test Drive My Job Kelly Diedring Harris

TV Host’s “Wild Ride” to Publicist :: Test Drive My Job Kelly Diedring Harris

17 February 2012

Kelly Deidring Harris Tampa,  Florida KDH Communications @kdharrispr Mopwater: Describe a pivotal moment in your career. KDH: While working as a television host, I had many PR “handlers,” and I always thought I could do their job – but better!  So I took everything I learned in my real world experience and everything I’d learned in [...]

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Posted in Career Profiles1 Comment

#PR Pros – Make Yourself Client Number 1

#PR Pros – Make Yourself Client Number 1

02 February 2012

Last month I was invited to speak to a roomful of independent public relations pros at the Independent Public Relations Alliance of PRSA’s January luncheon.  The title of the event was “Indie Brand Check” and the premise of my talk was that as public relations professionals we are so focused on our clients that we [...]

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Posted in Build Your Business6 Comments

On a Quest for PR Success :: Test Drive My Job Sakita Holley

On a Quest for PR Success :: Test Drive My Job Sakita Holley

06 January 2012

Sakita Holley, Founder-House of Success PR Twitter   @MissSuccess Web   House of Success Blog   SakitaHolley.Com  LinkedIn  @SakitaHolley Mopwater: Describe your path to PR: How did you wind up in this field? SH: In retrospect, I would describe my path to PR as a natural progression, because growing up I always participated in activities and [...]

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Posted in Career Profiles0 Comments

Houston’s PR Gem: Test Drive My Job Ashley Small

Houston’s PR Gem: Test Drive My Job Ashley Small

21 December 2011

By Amanda Miller Littlejohn | @amandamogul I find the most fabulous people on Twitter. I can’t quite remember how or when I began following Ms. Ashley Small, but I’m so glad I did. She is a fierce indie PR firm owner out of Houston and she’s always tweeting about some fabulous project or another. Earlier [...]

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Posted in Career Profiles0 Comments

40+ Media, Marketing and PR Jobs

30 August 2011

Follow Amanda on Twitter @amandamogul Enjoy! Marketing Coordinator – Billboard New York, NY We are seeking a Marketing Coordinator. This position will report directly to Billboards Senior Marketing Manager, and will support the efforts of the entire marketing team. Skills/Experience: A minimum of 1 2 years of experience at a media/publishing company, an agency or [...]

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Posted in Job Seeking1 Comment

A Focus on Diversity in Higher Education :: Test Drive My Job Tia Gordon

29 August 2011

Tia T. Gordon, 34 Washington, D.C. Founder and CEO TTG+Partners | @ttgpartners Mopwater: Describe your path to PR: How did you wind up in this field? TG: After failing statistics twice as an electrical engineering major, I decided it was time for a change.  I became a communications/PR major during my junior year and quickly embraced [...]

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Posted in Career Profiles0 Comments

6 Great Free Ebooks for PR and Social Media

6 Great Free Ebooks for PR and Social Media

07 July 2011

Everybody loves free e-books. Especially PR pros. Here are a few I’ve found particularly helpful this year. 1. Optimize Your News for Search in 5 Steps by TopRank If a journalist is looking for you on Google, and they can’t find you, do you exist? To the journalist maybe not. I love the Top Rank [...]

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Posted in Online Marketing6 Comments

7 Ways Students Should Use LinkedIn

7 Ways Students Should Use LinkedIn

29 June 2011

Think LinkedIn is Just for Established Professionals? Think Again. By Amanda Miller Littlejohn | Follow Amanda on Twitter @amandamogul Every time the semesters change, I get emails, phone calls and snail mail from prospective interns and junior employees who say they want to work in PR. But invariably when I take a look at the [...]

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Posted in Job Seeking2 Comments

Need a New PR Gig? PRWeek is Hosting a Free Virtual Career Fair.

Need a New PR Gig? PRWeek is Hosting a Free Virtual Career Fair.

05 June 2011

If you need a new public relations job, mark your calendar for an upcoming 9-hour virtual career fair hosted by PRWeek on June 14. The career fair includes a few sessions for mid-level professionals and a long stretch of networking in the “online exhibit booth.” There will be panel presentations for HR directors at major [...]

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Posted in Job Seeking0 Comments

Raising Capital with Founder of DailyWorth

18 May 2011

Since it’s National Small Business Week, I thought I’d post about a successful small business owner and share some of her tips about how to grow your business. Amanda Steinberg is the founder of Daily Worth-a free daily email with financial tips for women. Amanda built Daily Worth on the Daily Candy model and is [...]

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Posted in Build Your Business2 Comments

No Network? No Business.

No Network? No Business.

17 May 2011

Guest post by Melinda Emerson @smallbizlady Meet Melinda at her extensive half-day training in Washington, DC on May 25. Attend her Succeed as Your Own Boss Tour and get the tips that will help you grow your business. Visit http://bit.ly/byob2011dc for more info. In small business, your network is key is to your business success, [...]

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Posted in Online Marketing2 Comments

When Networking Online and Off, Project Positivity. Sob Stories Don’t Sell.

When Networking Online and Off, Project Positivity. Sob Stories Don’t Sell.

16 May 2011

Unless you're conducting a Nigerian bank scam, positivity as a general rule, works better than whining. Sob stories don't sell.

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Posted in Networking4 Comments

Job Seekers: Don’t Make These 3 Mistakes on LinkedIn

Job Seekers: Don’t Make These 3 Mistakes on LinkedIn

05 May 2011

Guest Post By Joshua Waldman Everyone is on LinkedIn these days. Let’s face it. Almost every CEO from every Fortune 500. Last count was over 50 million users. In contrast, job boards have only about 3.5 percent of available jobs. This is common knowledge in the career industry, but then why do so many people [...]

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Posted in Job Seeking0 Comments

Stop Being Distracted by What Others Are Doing

Stop Being Distracted by What Others Are Doing

04 May 2011

Guest Post by Jennifer Ransaw Smith. It originally Appeared in Define You! Personal Branding Strategies for Women Entrepreneurs. Stop being distracted by what others are doing! Look Ahead! As many of you know, I’m training for my first triathlon; which is a really big deal since I have never been an athlete. For months, I [...]

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Posted in Personal Branding1 Comment

Just Landed a New Consulting Contract? Get it In Writing!

Just Landed a New Consulting Contract? Get it In Writing!

28 April 2011

Yesterday, #SoloPR founder Kellye Crane launched an incredible new resource for PR people, and frankly any solo business owner who trades brain power for dollar bills. If you’re a consultant, a publicist, you need to download this. From Kellye: Legal contracts are often one of the most intimidating aspects of running a communications business, and [...]

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Posted in Build Your Business0 Comments

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