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Plan Your Content in 2012 (A Free Brand Planning Tool) Thought Leadership and Online PR How Online Search and Social Media Have Changed PR An Online Community for Social Readia Using Social Media for College Admissions
 
Plan Your Content in 2012 (A Free Brand Planning Tool)

Plan Your Content in 2012 (A Free Brand Planning Tool)

Happy New Year! It’s been a busy few weeks around here with the holidays and two small children in the house. I managed to stay awake last night to see the ball drop at midnight. After a couple of glasses of champagne, I will admit that I was asleep shortly there after.  But before eventually [...]

Thought Leadership and Online PR

Thought Leadership and Online PR

I had so much fun chatting with Stacey Acevero of PRWeb and Vocus, and the wonderful community they have fostered over there. Stacey asked me a number of thought-provoking questions on the role of social media in PR so I'm going to share my answers to three of her questions in this post.

How Online Search and Social Media Have Changed PR

How Online Search and Social Media Have Changed PR

How Online Search, SEO and Social Media Have Changed the Face of Public Relations By Amanda Miller Littlejohn | Follow on Twitter @amandamogul Back when I was a newspaper reporter, whenever I got word of a new story, I immediately headed to Google. I wanted to find out all that I could on my potential [...]

An Online Community for Social Readia

An Online Community for Social Readia

By Amanda Miller Littlejohn | Follow Amanda @amandamogul on Twitter If you only know of my through reading this blog, you may not know that I have always wanted to be a writer. Not just a PR writer, but a writer of stories, and an architect of plots and characters. I used to think of [...]

Using Social Media for College Admissions

Using Social Media for College Admissions

Just who is using social media for college admissions? Looks like it’s not just HR managers who are perusing social media profiles. Admissions directors check candidates out on Facebook, too. But not to worry. According to Kaplan, 62% of admissions officers reported that social media profiles helped applicants get accepted, instead of hurt their chances. [...]

On a Quest for PR Success :: Test Drive My Job Sakita Holley

On a Quest for PR Success :: Test Drive My Job Sakita Holley

06 January 2012

Sakita Holley, Founder-House of Success PR Twitter   @MissSuccess Web   House of Success Blog   SakitaHolley.Com  LinkedIn  @SakitaHolley Mopwater: Describe your path to PR: How did you wind up in this field? SH: In retrospect, I would describe my path to PR as a natural progression, because growing up I always participated in activities and [...]

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Posted in Career Profiles0 Comments

Houston’s PR Gem: Test Drive My Job Ashley Small

Houston’s PR Gem: Test Drive My Job Ashley Small

21 December 2011

By Amanda Miller Littlejohn | @amandamogul I find the most fabulous people on Twitter. I can’t quite remember how or when I began following Ms. Ashley Small, but I’m so glad I did. She is a fierce indie PR firm owner out of Houston and she’s always tweeting about some fabulous project or another. Earlier [...]

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Posted in Career Profiles0 Comments

40+ Media, Marketing and PR Jobs

30 August 2011

Follow Amanda on Twitter @amandamogul Enjoy! Marketing Coordinator – Billboard New York, NY We are seeking a Marketing Coordinator. This position will report directly to Billboards Senior Marketing Manager, and will support the efforts of the entire marketing team. Skills/Experience: A minimum of 1 2 years of experience at a media/publishing company, an agency or [...]

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Posted in Job Seeking1 Comment

A Focus on Diversity in Higher Education :: Test Drive My Job Tia Gordon

29 August 2011

Tia T. Gordon, 34 Washington, D.C. Founder and CEO TTG+Partners | @ttgpartners Mopwater: Describe your path to PR: How did you wind up in this field? TG: After failing statistics twice as an electrical engineering major, I decided it was time for a change.  I became a communications/PR major during my junior year and quickly embraced [...]

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Posted in Career Profiles0 Comments

6 Great Free Ebooks for PR and Social Media

6 Great Free Ebooks for PR and Social Media

07 July 2011

Everybody loves free e-books. Especially PR pros. Here are a few I’ve found particularly helpful this year. 1. Optimize Your News for Search in 5 Steps by TopRank If a journalist is looking for you on Google, and they can’t find you, do you exist? To the journalist maybe not. I love the Top Rank [...]

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Posted in Online Marketing3 Comments

7 Ways Students Should Use LinkedIn

7 Ways Students Should Use LinkedIn

29 June 2011

Think LinkedIn is Just for Established Professionals? Think Again. By Amanda Miller Littlejohn | Follow Amanda on Twitter @amandamogul Every time the semesters change, I get emails, phone calls and snail mail from prospective interns and junior employees who say they want to work in PR. But invariably when I take a look at the [...]

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Posted in Job Seeking2 Comments

Need a New PR Gig? PRWeek is Hosting a Free Virtual Career Fair.

Need a New PR Gig? PRWeek is Hosting a Free Virtual Career Fair.

05 June 2011

If you need a new public relations job, mark your calendar for an upcoming 9-hour virtual career fair hosted by PRWeek on June 14. The career fair includes a few sessions for mid-level professionals and a long stretch of networking in the “online exhibit booth.” There will be panel presentations for HR directors at major [...]

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Posted in Job Seeking0 Comments

Raising Capital with Founder of DailyWorth

18 May 2011

Since it’s National Small Business Week, I thought I’d post about a successful small business owner and share some of her tips about how to grow your business. Amanda Steinberg is the founder of Daily Worth-a free daily email with financial tips for women. Amanda built Daily Worth on the Daily Candy model and is [...]

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Posted in Build Your Business2 Comments

No Network? No Business.

No Network? No Business.

17 May 2011

Guest post by Melinda Emerson @smallbizlady Meet Melinda at her extensive half-day training in Washington, DC on May 25. Attend her Succeed as Your Own Boss Tour and get the tips that will help you grow your business. Visit http://bit.ly/byob2011dc for more info. In small business, your network is key is to your business success, [...]

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Posted in Online Marketing1 Comment

When Networking Online and Off, Project Positivity. Sob Stories Don’t Sell.

When Networking Online and Off, Project Positivity. Sob Stories Don’t Sell.

16 May 2011

Unless you're conducting a Nigerian bank scam, positivity as a general rule, works better than whining. Sob stories don't sell.

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Posted in Networking4 Comments

Job Seekers: Don’t Make These 3 Mistakes on LinkedIn

Job Seekers: Don’t Make These 3 Mistakes on LinkedIn

05 May 2011

Guest Post By Joshua Waldman Everyone is on LinkedIn these days. Let’s face it. Almost every CEO from every Fortune 500. Last count was over 50 million users. In contrast, job boards have only about 3.5 percent of available jobs. This is common knowledge in the career industry, but then why do so many people [...]

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Posted in Job Seeking0 Comments

Stop Being Distracted by What Others Are Doing

Stop Being Distracted by What Others Are Doing

04 May 2011

Guest Post by Jennifer Ransaw Smith. It originally Appeared in Define You! Personal Branding Strategies for Women Entrepreneurs. Stop being distracted by what others are doing! Look Ahead! As many of you know, I’m training for my first triathlon; which is a really big deal since I have never been an athlete. For months, I [...]

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Posted in Personal Branding1 Comment

Just Landed a New Consulting Contract? Get it In Writing!

Just Landed a New Consulting Contract? Get it In Writing!

28 April 2011

Yesterday, #SoloPR founder Kellye Crane launched an incredible new resource for PR people, and frankly any solo business owner who trades brain power for dollar bills. If you’re a consultant, a publicist, you need to download this. From Kellye: Legal contracts are often one of the most intimidating aspects of running a communications business, and [...]

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Posted in Build Your Business0 Comments

Get Hired: Public Relations and Media Jobs 2/7/11

08 February 2011

American Civil Liberties Senior Media Relations (Washington, DC) American University Public Relations Manager (Washington, DC) Burson Marsteller Senior Public Relations Associate (Detroit, MI) Intuit Executive Speech Writer (Mountain View, CA) Ketchum Account Coordinator Public Affairs (Washington, DC) Ketchum Account Supervisor (Atlanta, GA) Schubert Communications Public Relations Account Executive (Philadelphia, PA) Sensis PR Manager (Los Angeles [...]

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Posted in Job Seeking0 Comments

10 Tips for Attracting Your Local TV News Crew

10 Tips for Attracting Your Local TV News Crew

02 February 2011

For some, getting covered by a news camera is the best kind of media coverage. It can also be tricky to acquire because news desks can be funny about sending their camera crews out to unknown location or to work with a new organization.

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Posted in Publicity0 Comments

Digital Producer, Food Critic, PR Associate Job Openings:#PR and #Media Jobs 1/31

Digital Producer, Food Critic, PR Associate Job Openings:#PR and #Media Jobs 1/31

31 January 2011

Happy Monday. On Saturday, I went to Philadelphia to talk to community non-profits and small business leaders about media access. This amazing event was hosted by the Philadelphia Association of Black Journalists (PABJ) and the Philadelphia Black Public Relations Society (PBPRS). It was a great event, and I’ll post more about what the amazing panelists [...]

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Posted in Job Seeking0 Comments

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