30 August 2010
So there aren’t many jobs on this list, but please know I’m posting this from 1-95 northbound to New York. My internet is surprisingly strong, I’m on a borrowed Virgin Mobile MiFi mobile hotspot. I wanted to send you these jobs-I know it’s not much-but I’m not sure when I’ll get the chance to blog [...]
11 August 2010
Want to hear some tips on how to get your company featured (favorably) in the pages of the Wall Street Journal? Let’s face it: Who doesn’t?! I figured you would. So I caught up with Journal Business reporter Lee Hawkins and asked him how he likes his pitches. Thanks for watching! Join Mopwater on Facebook [...]
04 August 2010
There’s a new HARO in town. And the service is making news. On Sunday, the New York Times published a story about the launch of the new HARO/ProfNet competitor, the San Fransico-based NewsBasis. Ragan’s PR Daily picked up the story asking essentially why the launch was newsworthy. “Who’s doing this startup’s PR?” mused PR Daily [...]
03 August 2010
Nowadays, what do you need to become a good journalist? Some may rush and say “a journalism degree.” But what do you say? We all know that students are trying to figure out what to study, what’s necessary to make a living, what it really takes to cut the mustard. So, I asked a working [...]
02 August 2010
Good morning and happy Monday to you all. I’m back from San Diego from the National Association of Black Journalists 35th Annual Convention where I met tons of journalists, a few other great PR pros, and got to present on a fun panel called “Turning Your Passion into a PR Career.” There were so many [...]
29 July 2010
This morning, I attended “Context and Consequences: A Conversation with Shirley Sherrod,” at the National Association of Black Journalists’ 35th Annual Convention in San Diego. Sherrod has made headlines over the past two weeks for her forced resignation from the U.S. Department of Agriculture after conservative blogger Andrew Breitbart posted video excerpts of Sherrod’s address [...]
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox2 Comments
27 July 2010
Is your branding consistent? You may have the most amazing logo, the most clean copy writing and and beautiful brochures. But what about you? Is your personal presentation pulling the package all together? Or are you failing your brand, causing the house you've so carefully bit to fall apart once people meet you in person?
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox11 Comments
26 July 2010
It’s Monday. And it just so happens to be my birthday. So happy birthday to me! Cake for everyone. Seriously, I just want to let you know how happy I am that you’re a part of this community. You are the greatest birthday gift of all. Really. AT&T Director of External Affairs (Washington, DC) Bank [...]
23 July 2010
CANCEL your meetings. HOLD your calls. BLOCK your entire day on Wednesday July 28, 2010. Vocus is hosting an online version of their 2010 Users conference: Retweet: Engagement Means Business — an event you shouldn’t miss – and you don’t even need to leave your desk to attend.You want to get this information. And it’s [...]
21 July 2010
Ceci Connolly, award winning reporter for the Washington Post recently participated in a media relations panel sponsored by the Public Relations Society of America’s National Capital Chapter in Washington, DC. Connolly offered further evidence that today’s reporters are often chained to their desks, working longer hours on more stories: Gone are the days when reporters [...]
20 July 2010
I recently had a conversation with a young lady, let’s call her PR Ingenue, who wanted to hear my PR Basic Principles because as she said, PR is so broad. We had an interesting discussion about the difference between public relations and media relations so I thought it would be interesting to share my thoughts [...]
20 July 2010
I hear this question more often than I would like to admit. What, exactly is public relations or PR? I even hear this question from people who are in the industry or trying to get into the industry. Public relations is an overarching discipline. A definition from The Public Relations Handbook: Public relations is a [...]
Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox0 Comments
19 July 2010
Happy Monday PR pros! I had a good time compiling these public relations, communications and social media jobs for you over the weekend and thought I’d do something new by offering my job pick. Check out Women Thrive Worldwide near the bottom of the list. If there is a better job out there that combines [...]
18 July 2010
I recently had lunch with author, speaker and veteran PR Pro Deirdre Breakenridge. Deirdre is the President of hybrid communications firm Mango!, co-founder of weekly Twitter chat #prstudchat, and author of numerous books on public relations and social media including Putting the Public Back into Public Relations with Brian Solis. I asked Deirdre what advice [...]
16 July 2010
American Public Media's Public Insight Network and Trading Floor is an innovative way one news organization is using its audience and social media to shape the news.
12 July 2010
If you’ve been looking for a job in public relations, communications, journalism or social media for over six months, you may be getting discouraged as many Americans who are searching for work have gotten after a long stretch of unemployment. But I encourage you to keep your search on and in the meantime continue to [...]
How to Create Great Content for Twitter
How To Pitch : The Wall Street Journal
How a Niche Viewpoint Can Trickle up from Online to Primetime at @theGrio
Does Digital Media = Delete Media?
Do Services like @HelpaReporter @ProfNet and now @NewsBasis Diminish Journalistic Integrity?
In Retrospect, @NYTimes Reporter Would’ve Studied Statistics Instead of #Journalism
How @Foursquare Founder Uses Foursquare
Get Hired: #PR, Media and Social Media Jobs of 8/2
I Heart Meeting Mopwater Readers
Marcus: I hope you will consider coming back to the non-pr...
PCSO Lotto Result: i love hearing radio news, although most of the ti...
Mark Powers: I just registered with HARO yesterday and am looki...
Amanda Miller Littlejohn: Thanks everyone for your comments.
Just a litt...
Jacquie: Would be nice if the audio were better... Had trou...
