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How to Leverage the Moment for #PR and Immortalize Your Message Online Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby How to Get Ahead of the Social Media Curve How Foursquare Leverages the Power of Network Influence to Create Loyal Customers
 
How to Leverage the Moment for #PR and Immortalize Your Message Online

How to Leverage the Moment for #PR and Immortalize Your Message Online

When you're out there in the world, be in the moment, but always be thinking how can I turn this moment into a hyperlinked piece of content? Because at the end of the day, if another person online can't link to what you're doing, or retweet the link, the sharing stops. And that's the point of leveraging the moment and making the web work.

Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte

Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte

CANCEL your meetings. HOLD your calls. BLOCK your entire day on Wednesday July 28, 2010. Vocus is hosting an online version of their 2010 Users conference: Retweet: Engagement Means Business — an event you shouldn’t miss – and you don’t even need to leave your desk to attend.You want to get this information. And it’s [...]

Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby

Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby

Kristina Libby is a social media consultant whose firm has used Facebook to get clients in the New York Times. "I'm online 24 hours a day. I'm tweeting, Facebooking, monitoring, blogging and outreaching from wherever I happen to be. It's not a 9-5 job; it's a lifestyle.

How to Get Ahead of the Social Media Curve

How to Get Ahead of the Social Media Curve

How in the world do you get ahead and stay ahead of the social media curve? You’re using Facebook, maybe you’re on Twitter, and perhaps you’ve got a microblog on Tumblr or Posterous but other than that, how do you keep up? James Walker, PR and social media pro over at PR Prescriptions has some [...]

How Foursquare Leverages the Power of Network Influence to Create Loyal Customers

How Foursquare Leverages the Power of Network Influence to Create Loyal Customers

If your business is NOT on Foursquare, you need to get on there. Because your customers are watching where their friends are checking in. And sometimes, your customers may randomly search for a place to eat or something to do by doing a random "places" search to see what's nearby. If you don't pop up, they can't consider you. And you might be RIGHT under their noses.

Are You Living Your Brand? Shirley Sherrod Is.

Are You Living Your Brand? Shirley Sherrod Is.

29 July 2010

This morning, I was fortunate to attend a newsmaker plenary, “Context and Consequences: A Conversation with Shirley Sherrod,” at the National Association of Black Journalists’ 35th Annual Convention in San Diego. Sherrod has made headlines over the past two weeks for her forced resignation from the U.S. Department of Agriculture after conservative blogger Andrew Breitbart [...]

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Posted in How to Pitch : Getting Media Coverage1 Comment

Rebranding the Branding Professional

Rebranding the Branding Professional

27 July 2010

Is your branding consistent? You may have the most amazing logo, the most clean copy writing and and beautiful brochures. But what about you? Is your personal presentation pulling the package all together? Or are you failing your brand, causing the house you've so carefully bit to fall apart once people meet you in person?

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Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox, Test Drive My Job7 Comments

Get Hired: #PR #Jobs of 7/26

Get Hired: #PR #Jobs of 7/26

26 July 2010

It’s Monday. And it just so happens to be my birthday. So happy birthday to me! Cake for everyone. Seriously, I just want to let you know how happy  I am that you’re a part of this community. You are the greatest birthday gift of all. Really. AT&T Director of External Affairs (Washington, DC) Bank [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

How To Pitch: Ceci Connolly of the Washington Post

How To Pitch: Ceci Connolly of the Washington Post

21 July 2010

Ceci Connolly, award winning reporter for the Washington Post recently participated in a media relations panel sponsored by the Public Relations Society of America’s National Capital Chapter in Washington, DC.  Connolly offered further evidence that today’s reporters are often chained to their desks, working longer hours on more stories: Gone are the days when reporters [...]

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Posted in How to Pitch : Getting Media Coverage0 Comments

Why PR Is Not Just Media Relations

Why PR Is Not Just Media Relations

20 July 2010

I recently had a conversation with a young lady, let’s call her PR Ingenue, who wanted to hear my PR Basic Principles because as she said, PR is so broad. We had an interesting discussion about the difference between public relations and media relations so I thought it would be interesting to share my thoughts [...]

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Posted in How to Pitch : Getting Media Coverage2 Comments

What is PR?

What is PR?

20 July 2010

I hear this question more often than I would like to admit. What, exactly is public relations or PR? I even hear this question from people who are in the industry or trying to get into the industry. Public relations is an overarching discipline. A definition from The Public Relations Handbook: Public relations is a [...]

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Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox0 Comments

Get Hired: #PR and Social Media Jobs of 7/19 #PRjobs

Get Hired: #PR and Social Media Jobs of 7/19 #PRjobs

19 July 2010

Happy Monday PR pros! I had a good time compiling these public relations, communications and social media jobs for you over the weekend and thought I’d do something new by offering my job pick. Check out Women Thrive Worldwide near the bottom of the list. If there is a better job out there that combines [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

What New PR Pros Need to Know

What New PR Pros Need to Know

18 July 2010

I recently had lunch with author, speaker and veteran PR Pro Deirdre Breakenridge. Deirdre is the President of hybrid communications firm Mango!, co-founder of weekly Twitter chat #prstudchat, and author of numerous books on public relations and social media including Putting the Public Back into Public Relations with Brian Solis. I asked Deirdre what advice [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

How American Public Media Uses Social Media and Its Audience to Shape the News

How American Public Media Uses Social Media and Its Audience to Shape the News

16 July 2010

American Public Media's Public Insight Network and Trading Floor is an innovative way one news organization is using its audience and social media to shape the news.

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Posted in How to Pitch : Getting Media Coverage0 Comments

Get Hired: #PR and #Media Jobs of 7/12

Get Hired: #PR and #Media Jobs of 7/12

12 July 2010

If you’ve been looking for a job in public relations, communications, journalism or social media for over six months, you may be getting discouraged as many Americans who are searching for work have gotten after a long stretch of unemployment. But I encourage you to keep your search on and in the meantime continue to [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

Get Hired: #PR Jobs of 6/21

21 June 2010

As I scour the net for new job leads for those of you who are looking, it becomes more and more obvious, that social media jobs are becoming more readily available each week. So if you want a social media job, public relations jobs are there, so be encouraged. Keep looking. Keep that resume ready. [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

Test Drive My Job: Former Clinton Liaison Keren Johnson

Test Drive My Job: Former Clinton Liaison Keren Johnson

17 June 2010

Keren Odeah Johnson, 25 Washington DC Job Title and Length of Time in this Role: Communications Associate, 2 years Dewey Square Group Blog and/or Twitter Handle: http://www.facebook.com/deweysquare www.latinovations.com www.twitter.com/deweysquare Mopwater: Describe your path to PR. How did you wind up in this field?  KOJ: Prior to joining the Dewey Square team, I got my start in media [...]

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Posted in Test Drive My Job0 Comments

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

15 June 2010

This morning I met with Renae Merle, business reporter for the Washington Post. We talked about a lot of fun things, growing up in the South, our mothers, and the changing landscape of media, social media, the web’s influence on journalism and of course how public relations/PR professionals should be approaching media in this new [...]

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Posted in How to Pitch : Getting Media Coverage0 Comments

Get Hired: PR & Social Media Jobs

14 June 2010

Adidas Golf Social Media Catalyst (Anaheim, CA) Bayer Healthcare Pharmaceuticals Deputy Director Communications (Berkley, California) Central Basin Municipal Water District Public Information Officer (Commerce, California) Corporation for Public Broadcasting Director of Media Relations (Washington, DC) DBC PR + New Media Senior Account Executive (Washington, DC) Discovery Communications Publicity Manager (Silver Spring, MD) Food Network VP [...]

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Posted in Get Hired : PR & Social Media Jobs0 Comments

Journalists are Using Online Search. PR Pros, Can You Be Found?

Journalists are Using Online Search. PR Pros, Can You Be Found?

13 June 2010

“It doesn’t matter what story I’m working on, it always begins with a search…” I heard an amazing presentation last week from Lee Odden of Top Rank Marketing who is a Search Engine Optimization (SEO) genius. I literally could not keep up with all of the tidbits he shared in his awesome presentation. Luckily I [...]

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Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox2 Comments

Vocus Users Conference Live Blogging RoundUp

Vocus Users Conference Live Blogging RoundUp

12 June 2010

You may have missed my live blogging and tweeting from the Vocus Conference, but no worries. Here’s a recap: From Mopwater Mobile: Conference Opening Moments (I got to meet Peter Shankman just before the Vocus Acquisition Announcement!) How Perry Uses Vocus I adore Perry. He obliged me this interview on how he uses Vocus at [...]

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Posted in Biz Tips and Marketing Tools : PR 2.0 Toolbox0 Comments

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