15 May 2012
Small business owners are the lifeblood of our economy, but too often they’re a best kept secret. One of my passions is helping small business owners garner exposure through the power of publicity. And as a former newspaper reporter, I know how tough it can be to get the attention of the media – [...]
Posted in Publicity3 Comments
17 February 2012
Kelly Deidring Harris Tampa, Florida KDH Communications @kdharrispr Mopwater: Describe a pivotal moment in your career. KDH: While working as a television host, I had many PR “handlers,” and I always thought I could do their job – but better! So I took everything I learned in my real world experience and everything I’d learned in [...]
Posted in Career Profiles1 Comment
02 February 2012
Last month I was invited to speak to a roomful of independent public relations pros at the Independent Public Relations Alliance of PRSA’s January luncheon. The title of the event was “Indie Brand Check” and the premise of my talk was that as public relations professionals we are so focused on our clients that we [...]
Posted in Build Your Business6 Comments
06 January 2012
Sakita Holley, Founder-House of Success PR Twitter @MissSuccess Web House of Success Blog SakitaHolley.Com LinkedIn @SakitaHolley Mopwater: Describe your path to PR: How did you wind up in this field? SH: In retrospect, I would describe my path to PR as a natural progression, because growing up I always participated in activities and [...]
Posted in Career Profiles0 Comments
21 December 2011
By Amanda Miller Littlejohn | @amandamogul I find the most fabulous people on Twitter. I can’t quite remember how or when I began following Ms. Ashley Small, but I’m so glad I did. She is a fierce indie PR firm owner out of Houston and she’s always tweeting about some fabulous project or another. Earlier [...]
Posted in Career Profiles0 Comments
30 August 2011
Follow Amanda on Twitter @amandamogul Enjoy! Marketing Coordinator – Billboard New York, NY We are seeking a Marketing Coordinator. This position will report directly to Billboards Senior Marketing Manager, and will support the efforts of the entire marketing team. Skills/Experience: A minimum of 1 2 years of experience at a media/publishing company, an agency or [...]
Posted in Job Seeking1 Comment
29 August 2011
Tia T. Gordon, 34 Washington, D.C. Founder and CEO TTG+Partners | @ttgpartners Mopwater: Describe your path to PR: How did you wind up in this field? TG: After failing statistics twice as an electrical engineering major, I decided it was time for a change. I became a communications/PR major during my junior year and quickly embraced [...]
Posted in Career Profiles0 Comments
07 July 2011
Everybody loves free e-books. Especially PR pros. Here are a few I’ve found particularly helpful this year. 1. Optimize Your News for Search in 5 Steps by TopRank If a journalist is looking for you on Google, and they can’t find you, do you exist? To the journalist maybe not. I love the Top Rank [...]
Posted in Online Marketing6 Comments
29 June 2011
Think LinkedIn is Just for Established Professionals? Think Again. By Amanda Miller Littlejohn | Follow Amanda on Twitter @amandamogul Every time the semesters change, I get emails, phone calls and snail mail from prospective interns and junior employees who say they want to work in PR. But invariably when I take a look at the [...]
Posted in Job Seeking2 Comments
05 June 2011
If you need a new public relations job, mark your calendar for an upcoming 9-hour virtual career fair hosted by PRWeek on June 14. The career fair includes a few sessions for mid-level professionals and a long stretch of networking in the “online exhibit booth.” There will be panel presentations for HR directors at major [...]
Posted in Job Seeking0 Comments
18 May 2011
Since it’s National Small Business Week, I thought I’d post about a successful small business owner and share some of her tips about how to grow your business. Amanda Steinberg is the founder of Daily Worth-a free daily email with financial tips for women. Amanda built Daily Worth on the Daily Candy model and is [...]
Posted in Build Your Business2 Comments
17 May 2011
Guest post by Melinda Emerson @smallbizlady Meet Melinda at her extensive half-day training in Washington, DC on May 25. Attend her Succeed as Your Own Boss Tour and get the tips that will help you grow your business. Visit http://bit.ly/byob2011dc for more info. In small business, your network is key is to your business success, [...]
Posted in Online Marketing2 Comments
16 May 2011
Unless you're conducting a Nigerian bank scam, positivity as a general rule, works better than whining. Sob stories don't sell.
Posted in Networking4 Comments
05 May 2011
Guest Post By Joshua Waldman Everyone is on LinkedIn these days. Let’s face it. Almost every CEO from every Fortune 500. Last count was over 50 million users. In contrast, job boards have only about 3.5 percent of available jobs. This is common knowledge in the career industry, but then why do so many people [...]
Posted in Job Seeking0 Comments
04 May 2011
Guest Post by Jennifer Ransaw Smith. It originally Appeared in Define You! Personal Branding Strategies for Women Entrepreneurs. Stop being distracted by what others are doing! Look Ahead! As many of you know, I’m training for my first triathlon; which is a really big deal since I have never been an athlete. For months, I [...]
Posted in Personal Branding1 Comment
28 April 2011
Yesterday, #SoloPR founder Kellye Crane launched an incredible new resource for PR people, and frankly any solo business owner who trades brain power for dollar bills. If you’re a consultant, a publicist, you need to download this. From Kellye: Legal contracts are often one of the most intimidating aspects of running a communications business, and [...]
Posted in Build Your Business0 Comments
How to Get Your Business Ready for Publicity
How to Brand Your Business Online
Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts
TV Host’s “Wild Ride” to Publicist :: Test Drive My Job Kelly Diedring Harris
Content Strategy – How to Maximize Your Brand Content
Pinterest – Who’s Using It, How and Why
Manage Social Media Like the Pros – 12 Management Tools
#PR Pros – Make Yourself Client Number 1
On a Quest for PR Success :: Test Drive My Job Sakita Holley
Plan Your Content in 2012 (A Free Brand Planning Tool)
Donna Leyens: Thanks for all of the great tips, Amanda. I really...
Marcia Layton Turner (@marciaturner): As a former publicist and current freelance writer...
Gay Edelman: I'm a magazine editor (available at the moment; mo...
Jalanda: What a great interview. She's quite impressive. I ...
Amanda Miller Littlejohn: Thanks for your comment, Angela! I think brands th...
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