The Silent Crisis in PR:When Our Media Contacts Get the Pink Slip
We all know someone in journalism who has lost a job over the past year. Some of us (like myself) started out in journalism, got laid off, and are now working in public relations. Many of my former media contacts are now in-house public relations counsel or are now my competitors on the independent PR scene! So the question becomes, with newsrooms shrinking all over the country, what’s a PR pro to do when her contacts take the buyouts or get laid off?
Bulldog Reporter has an article today that posts some pretty simple tips on what to do when your media contacts move on. It’s pretty standard stuff, but worth reading. To sum up: get on social media, blog like crazy and make use of twitter to rebuild your media contact list. Read the story here.