PR During a Recession: Senior Counsel, Heathere Evans-Keenan

Heathere Evans-Keenan is the immediate past president of PRSA’s National Capital Chapter (for the Washington,DC region), founder and president of Arlington-based Keenan PR, winner of countless national and local PR awards, and one of my most valued mentors. She agreed to meet me on a recent frigid morning in DC to have coffee and talk shop. I shot this short video of Heathere (please ignore my lack of camera skills and the background noise at the coffeeshop) talking about how to handle PR in 2009.

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