Test Drive My Job: Atlanta PR Newcomer Rebekah Lovell
Rebekah Lovell, 24 Woodstock, GA (Atlanta)
PR Strategist to Small Business
Owner of Renown Promotions, going on 2 years
Mopwater: Describe your path to PR. What made you want to get into the field?
RL: Back in high school I was elected to the Public Relations seat on our Student Council and something clicked. Since then, I’ve always gravitated towards managing people, business, and events and loved the idea of creating value for businesses and organizations by doing so. I started in college as a Dance Pedagogy major, then Journalism, and then quickly changed to PR upon learning what it was really all about. I was the nerd who sat on the front row and actually read the textbooks and started a blog upon my professor’s suggestion. After a stellar experience at my internship, I took a job in Marketing with a top Atlanta Real Estate Firm. I couldn’t wait to strike out on my own once I saw the depth of small businesses in our area needing counsel and direction. I like to be behind the scenes, and position people and causes for success. It seems PR is a natural extension of my personality and gifts and I’m very passionate about what I do. I enjoy the fast-paced climate of PR and always learning what’s next.
Mopwater: What aspects of the industry are you most excited about?
RL: Strategy and Campaigns, Writing, Social Media, Causes and Events. I like to help businesses get from A to B, and help them look back at how far they’ve come.
Mopwater: Describe your office and workplace. How many co-workers do you have? Where, how, and how often do you collaborate with them?
RL: I work from my home office and communicate with the world outside non-stop via phone, email, and social media. I work hand-in-hand with a couple of other PR companies and freelancers to accomplish everything on my plate.
Mopwater: Describe a typical workday including your work hours. What do you do all day?
RL: My days are always different-but that’s half the fun! I start early and end late, and even work weekends most of the time to catch up. I may have a few office days a week, but I travel a lot to meet clients, attend events, and network.
Mopwater: What are your favorite and least favorite PR tasks? Do you love to pitch? Do you dread writing releases?
RL: Reverse of your example answers-I love to write and don’t enjoy pitching! I have a knack for the written word and really enjoy getting a client’s message across so that a certain media’s listeners, viewers, or readers can relate to and identify with the idea or story behind the feature.
Mopwater: What kind of clients does your company serve and what services do you provide?
RL: I work primarily with small businesses in the Atlanta area. I am a one-woman show and provide the whole nine yards from copy writing, to full campaigns, to media relations, to booking appearances, etc.
Mopwater: Give an example of a “dream client” or two. What would you want to do for this client?
RL: I currently have a few ‘dream’ clients that I’m proud to be working with. These clients are local business owners or personalities that are accomplishing great things in their fields and are industry thought leaders and experts. I love admiring a professional’s or company’s work and building a relationship with them over time to eventually become their ‘PR’ guru. I’ve had several clients come from those circumstances and believe it’s a great way to build business.
Mopwater: Describe a recent project where you produced results you were really proud of.
RL: A client of mine with a really unique angle, an automotive consultant for women, was recently featured on CBS Atlanta. They came to her and filmed her on-location working on a car and giving advice about maintenance, upkeep, etc. in an economy where we really can’t afford things to go wrong with our vehicles.
Mopwater: What is your favorite thing about working where you work?
RL: The freedom to set my own schedule and really do something I love.
Mopwater: What do you wish was different about working there?
RL: Nothing. I’m pretty set for now.
Mopwater: Do you think you’ll be in this position in 5 years? If not, where do you see yourself?
RL: I’m not sure where Renown will be in 5 years, at my rate of growth I will eventually have to take on some full-time help and expand as well. I love the community I am in and know Atlanta is a great place to be in this field so I hope to be a real ‘rain-maker’ with loyal clients and actively give back as well.