How to Pitch CNN Using Social Media

Categorized | Publicity

How to Pitch CNN Using Social Media

Posted on29 July 2009. Tags: CNN, dc public relations, Editors and Producers, facebook pr, how to get on CNN, How To Pitch CNN, How To Pitch: A Guide to Getting Media Coverage, Joe Johns, pr 2.0, pr tips, practical pr tools, public relations advice, publicity expert, social media pr, twitter pr, Working With Reporters

This morning I attended the PRSA National Capital Chapter’s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of how he uses Facebook to get information for his stories. While he loves Facebook, he’s not such a big a fan of Twitter. So the lesson here is, know your journalists’ tastes.

Enjoy the clip.

This post was written by:

Amanda Miller Littlejohn - who has written 215 posts on Mopwater PR + Media Notes.

An innovative PR pro and former print journalist, Amanda Miller Littlejohn is the brand definition expert. She works with solopreneurs, small business owners, and industry experts to help them define, refine and position their personal brands. Amanda helps her clients leverage blogs, events, LinkedIn, Twitter, video and other social media to connect with customers and build buzz online and off. Find Amanda on Twitter @amandamogul.

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4 Responses to “How to Pitch CNN Using Social Media”

Susan Trien says:

August 1, 2009 at 6:12 am

I never thought of using Facebook as a tool to look up individual reporters and pitch them. My standard approach is to use Cision and email or phone a potential pitch. This will be a good, additional tool for me to use. Thanks for posting!
admin says:

August 3, 2009 at 10:05 am

Susan, absolutely! FB has been a great way for me to reach editors and producers with good results. Just be sure to find out whether or not your reporter is receptive to Facebook pitches before you proceed.
Paulette says:

August 7, 2009 at 3:08 pm

I’m a grad student studying Communications and Public Service and I intern at a local nonprofit. We are just dipping our toe into social media and I am charged with building our social network community. This article is so timely in that I needed media relations advice in order to pitch the local journalists for our upcoming conference. I never considered FB as a source for reaching journalists. This is information I will definitely use! Thanks so much.
admin says:

August 8, 2009 at 5:58 am

Paulette, I’m so glad you found this of use. Stay tuned to Mopwater for even more posts on How to Pitch journalists, and how to use social media for public relations.