Pitching a Major News Network-A Cautionary Tale

Categorized | Publicity

Pitching a Major News Network-A Cautionary Tale

Posted on29 July 2009. Tags: broadcast news, CNN, Editors and Producers, how to get on CNN, how to get television coverage, How To Pitch: A Guide to Getting Media Coverage, pr 2.0, practical pr tools, publicity expert, social media expert, social media pr, Working With Reporters

CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us. Johns tells the story of an unfortunate PR person who pitched the top of the CNN food chain (the producer) instead of involving the corresponding reporter directly.

This post was written by:

Amanda Miller Littlejohn - who has written 211 posts on Mopwater PR + Media Notes.

An innovative PR pro and former print journalist, Amanda Miller Littlejohn is the brand definition expert. She works with solopreneurs, small business owners, and industry experts to help them define, refine and position their personal brands. Amanda helps her clients leverage blogs, events, LinkedIn, Twitter, video and other social media to connect with customers and build buzz online and off. Find Amanda on Twitter @amandamogul.

Contact the author