Pitching 2.0: How to Reach Journalists Using Social Media
You haven’t heard from me in a while because I have been working day and night putting together the very first Mopwater PR + Media Notes Panel, and it promises to be amazing. If you’re in the Washington, DC area, you won’t want to miss it. If you’re not, hopefully we can do some sort of recap for those of you who could not attend.
If you manage the public’s perception of your company or are concerned with increasing your organization’s media exposure in 2010, you will want to attend Twitch! Public Relations in the Age of Social Media. If you are like 80% of PR professionals who participated in the VOCUS fall survey on PR planning for 2010, you will be focusing more on social media this year. And if you are working in the nonprofit world, you probably can relate to the 85% of nonprofit executives polled by Weber Shandwick who say social media will be demanding a larger share of nonprofit spending dollars in 2010. But how do you harness the power of social media to get traditional media coverage? How do you embark upon, what I like to call, “social media relations?”
Find out how at Twitch! This event will feature a panel of working journalists who use social media daily to interact with PR professionals, communicators and the public. Think of this event as a “How to Pitch 2.0 Workshop.” Come with your questions about how to effectively use social media to land traditional media coverage. Learn how journalists are accepting pitches and twitches via twitter and Facebook, what they like and what they hate. Do some networking and workshop the idea of social media relations.
Twitch! Public Relations in the Age of Social Media
Thursday, Jan 14, 2010
Busboys and Poets Langston Room
2021 14th Street, NW
Washington, DC 20009
Note: Space is limited. We can’t accept payment on-site. You must register online through Eventbrite.
Jim Long, NBC Universal / Verge New Media, LLC (@newmediajim)
Jennifer Nycz-Conner, Washington Business Journal (@jenconner)
Lindsey Mastis, WUSA News Channel 9 (@lindseymastis)
Ryan Grim, Huffington Post / Author of “This Is Your Country on Drugs.” (@ryangrim)
Jamila Bey, National Public Radio and WAMU (@jbey)
McLean Robbins, Washingtonian and DC Modern Luxury Magazines (@deacondoesdc)
When referencing the event, before during and after, please use the #TwitchDC hashtag on Twitter.