What to Know Before Going Solo As a PR Pro

The other day I caught up with one of my PR faves Robert Udowitz, a very well-respected, long-time PR soloist who, despite never doing any formal marketing, has kept a steady flow of work for years! If you’re in the DC area, you probably know Robert because everyone knows him. He’s at every PRSA-NCC event, and most major communications events. We’re working together on the International PRSA conference that will be held in DC this fall.

He met me at the newly renovated Northside Social in Arlington (formerly Murky Coffee) and obliged me with a quick interview because I knew it would be helpful and inspiring for those of you who are hoping to break into “the game”. Pull up a seat and take notes as he shares his experience in the public relations industry.

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