Vocus Acquires HARO

Categorized | Publicity

Vocus Acquires HARO

Posted on10 June 2010. Tags: Editors and Producers, finding reporters, free pr service, free publicity, HARO, list building, media lists, peter shankman, pitching reporters, PR lists, profnet, publicity, Social Media, vocus, Vocus Users Conference, Working With Reporters

Vocus plans to launch a free service!

Peter Shankman’s free service HARO, short for Help a Reporter Out, which has become an almost ritual for PR professionals was just acquired by public relations software giant Vocus. The announcement was made this morning at the Vocus Users Conference opening presentation.

Vocus purchased Shankman’s service for an undisclosed sum, but both parties seemed excited about the acquisition. HARO will remain free for its 100,000 + subscribers.

PR pros responses on Twitter were mixed.

@ChiOKate:Yay for Vocus and HARO!! soooo excited

@robertdveloRT @chicagoprgirl: Help A Reporter Out (HARO) Joins Vocus http://bit.ly/aQmvxy. A little worried they may end up charging for this.

Both Shankman and Vocus say the service will remain free. I am personally excited about having a free version of Vocus.

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This post was written by:

Amanda Miller Littlejohn - who has written 211 posts on Mopwater PR + Media Notes.

An innovative PR pro and former print journalist, Amanda Miller Littlejohn is the brand definition expert. She works with solopreneurs, small business owners, and industry experts to help them define, refine and position their personal brands. Amanda helps her clients leverage blogs, events, LinkedIn, Twitter, video and other social media to connect with customers and build buzz online and off. Find Amanda on Twitter @amandamogul.

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