Vocus Acquires HARO
Peter Shankman’s free service HARO, short for Help a Reporter Out, which has become an almost ritual for PR professionals was just acquired by public relations software giant Vocus. The announcement was made this morning at the Vocus Users Conference opening presentation.
Vocus purchased Shankman’s service for an undisclosed sum, but both parties seemed excited about the acquisition. HARO will remain free for its 100,000 + subscribers.
PR pros responses on Twitter were mixed.
@ChiOKate:Yay for Vocus and HARO!! soooo excited
Both Shankman and Vocus say the service will remain free. I am personally excited about having a free version of Vocus.