How to Leverage Web Search for PR

“It doesn’t matter what story I’m working on, it always begins with a search…”

I heard an amazing presentation last week from Lee Odden of Top Rank Marketing who is a Search Engine Optimization (SEO) genius. I literally could not keep up with all of the tidbits he shared in his awesome presentation. Luckily I captured it all on my Flip.

I have been working on improving my SEO game for months, and listening to Lee was just the bit of inspiration I needed.

Here are the first ten minutes of the presentation for your listening pleasure. Just press play and listen since you can’t see the slides. And if you aren’t already subscribed to the TopRank blog, get it in your RSS reader ASAP.

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