I recently had lunch with author, speaker and veteran PR Pro Deirdre Breakenridge. Deirdre is the President of hybrid communications firm Mango!, co-founder of weekly Twitter chat #prstudchat, and author of numerous books on public relations and social media including Putting the Public Back into Public Relations with Brian Solis. I asked Deirdre what advice she would give her daughter Meghan if she were graduating this year from college with a degree in public relations and communications.

I found Deirdre’s advice to be sage and applicable not only to students. I’d share this advice  not only a new graduate, but a person leaving a 9-5 to start hang out their own shingle, or someone who may be switching over from another industry to start their career in PR.

So many people want things quick and easy; but the truth is-even if our economic climate were great-if you want to build a strong and lasting reputation, you have to be willing to work hard and be flexible as she mentions. It’s a totally different business environment now.

Head on over to the Mopwater Facebook Page and say hi on the wall