How To Pitch The Wall Street Journal

Categorized | Publicity

How To Pitch The Wall Street Journal

Posted on11 August 2010. Tags: Getting into the Wall Street Journal, Lee Hawkins, Wall Street Journal

Want to hear some tips on how to get your company featured (favorably) in the pages of the Wall Street Journal? Let’s face it: Who doesn’t?!

I figured you would. So I caught up with Journal Business reporter Lee Hawkins and asked him how he likes his pitches.

Thanks for watching!

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This post was written by:

Amanda Miller Littlejohn - who has written 215 posts on Mopwater PR + Media Notes.

An innovative PR pro and former print journalist, Amanda Miller Littlejohn is the brand definition expert. She works with solopreneurs, small business owners, and industry experts to help them define, refine and position their personal brands. Amanda helps her clients leverage blogs, events, LinkedIn, Twitter, video and other social media to connect with customers and build buzz online and off. Find Amanda on Twitter @amandamogul.

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4 Responses to “How To Pitch The Wall Street Journal”

Michael says:

August 11, 2010 at 3:14 pm

Hello,

He had some interesting and very relevant comments regarding how to pitch to journalists, nice post. As a communications professional with previous journalism experience, I know how important it is to understand the journalist’s world, work, constraints and interests. So it is crucial to take context into account when deciding the tone of the pitch, to make sure it will be convincing enough to get published.

Other than that, it looks like the video was done after a conference or presentation, but it might be better next time to have him speak in a separate room because there was significant background noise that interfered. Great blog though!
Tareia says:

August 11, 2010 at 3:54 pm

Lee was very informative and gave some great tips. Having worked with a few WSJ editors, it is also important to mention that they don’t hold embargoes. That’s a significant point if you are interested in giving WSJ an exclusive story.

Amanda – Keep posting great videos and providing your readers with great tips!

Kudos!
Tareia
@tnicolePR
Jacquie says:

August 16, 2010 at 12:34 pm

Would be nice if the audio were better… Had trouble hearing his comments with all the peeps talking in the background.
Amanda Miller Littlejohn says:

August 16, 2010 at 5:57 pm

Thanks everyone for your comments.

Just a little background: I shot this video after Mr. Hawkins made a presentation on business reporting at a conference I was attending. This was not a pre-scheduled interview, and Mr. Hawkins only had a few moments before he was headed out to his next engagement.

Seizing the moment I grabbed what space I had. Had it been pre-scheduled, the sound (and lighting) quality surely would have been better.