How to Create Great Content for Twitter

What Do I Tweet? Developing Content for TwitterThis past weekend’s Power Twitter workshop in DC, which I organized and co-hosted with Alex Priest was a lot of fun. If you weren’t able to attend here is a transcript for the hashtag.

During my opening presentation I talked about how you can create content for your tweets-the kind of content that will eventually lead to twinfluence. Here are a few things that I really wanted to touch upon.

Evergreen Tweets

I briefly described the concept of “evergreen tweets” as being tweets you can pre-schedule to communicate more about what you do and position yourself as an expert. (If you don’t already schedule your Tweets, try co-tweet for scheduling). While you can go the route of scheduling greeting tweets “Good Morning, Good Night, Hope you’re Having a Great Day” you can take this evergreen concept further by asking yourself a few simple questions.

What is it that you have expertise about? What topic do people seek your advice for on a regular basis? What topic are you so passionate about that once you start talking about it, you can’t shut up? This is your content sweet-tweet spot. Develop your evergreen tweets from here.

If you were a business owner/consultant and I was your PR person, I would advise you to decide on a goal for yourself of your business, then craft your tweets to reach that goal. Brand yourself through these tweets and stay on message. Want to brand yourself as a writer’s coach? Craft and schedule a series of tweets about what makes writing better.  Want to position yourself as an expert on personal finance? Write and schedule a series of personal finance tips with your own unique twist.

Types of Evergreen Tweets

  • Quotes (Be sure to attribute correctly. Use the Twitter handle of author when possible)
  • Industry Know-How
  • Professional or Consulting Tips
  • Links to articles that aren’t time-sensitive

Time Sensitive Tweets

These can be the easiest tweets to create, but also the trickiest if you want to do them right. These include links to breaking news articles, event updates, links to registrations for upcoming conferences, etc. Responses to @mentions on Twitter would also fall into this category. You don’t want to get too far behind before you respond to those. But the “what I’m doing” tweets are also time-sensitive and are a great opportunity to tell people what you do and what you’re great at doing. Instead of telling us about the great breakfast sandwich you just devoured, why not tell us about the social media policy you’re putting together for your newest client, or the color consultation you’re doing for your new client.

You: Wrapping up this a #socialmedia policy for a great #nonprofit  organization in Colorado.

Your Audience: Social Media Policy?  I didn’t know you did that. I think our organization needs one…

Integrating Your Blog

Most bloggers use Twitterfeed or some other linking service to link their blog feeds to their twitter accounts so that once a new post is up, it automatically goes out as a tweet. So whenever you write a new blog post, you’ve got a new tweet. However, if you’ve been blogging for a year or more, chances are you already have a ton of evergreen content that you can schedule and tweet  from your archives! The 6 Tips for Responding to HARO Queries post never seems to fail to inspire. And unless HARO ceases to exist, it’s timely.

How do you create your content for Twitter?

Need help managing your twitter accounts? Try Social Media Management Tool – Sprout Social Want more advice on using social media for PR? Order your copy of the Mopwater Manual.

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