Top Skills Future PR Pros Need to Have
Jeffrey Hayzlette, author of “The Mirror Test: Is Your Business Really Breathing?” and Bill Tancer, Author of “Click: What Millions of People are Doing Online and Why It Matters-Unexpected Insights for Business and Life” spoke to me after their morning keynotes about what skills future PR professionals need to have. By the way, it was Hayzlette who helped reinvent Kodak from a film company to an emotional experience company.
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