Twitch! Everybody’s Doing It. #PR #TwitchDC

The Mopwater signature event Twitch! Public Relations in the Age of Social Media is once again upon us! To be held next Thursday, November 11, 2010 from 6:30pm-8:30pm, this Twitch will feature a mix of local (DC) and national journalists and editors.

About Twitch: [Twitter + Pitch = Twitch!] Social media have revolutionized both the way reporters gather news and the way public relations professionals must interact with the news media. Twitch! will discuss how journalists are using social media to discover stories, find sources, and keep their audiences informed. Our panel will include Washington, DC journalists from the print, online and broadcast media industries for a fun, informative session.

Register Now

Use the hashtag #twitchdc on Twitter

Meet the Twitch! Panel for November 11

Yanick Rice Lamb is the Associate Publisher and Editorial Director for Heart and Soul Magazine, the nation’s premiere magazine for African-American women’s health and wellness issues. An editorial veteran, Yanick’s editorial positions have included Editor-At-Large for Essence Magazine, Editor-in-Chief for BET Weekend and Assistant Style Editor for the New York Times.

Holly E. Thomas is a feature writer for the Washington Post Magazine, where she covers the local creative scene, interior design and DC’s fascinating cultural underbelly. She has covered fashion, shopping and beauty for the Post for the past five years, penning a weekly shopping column, reviewing beauty products, photographing stylish folks on the street and hosting weekly live discussions on the Washington Post website.


Sarah Godfrey is a music and entertainment writer for Her work has appeared in the Washington Post, Washington City Paper, Spin, Rolling Stone and the Da Capo Press “Best Music Writing” series. She lives in Washington, D.C.

Kate Michael truly knows DC. She was crowned Miss District of Columbia in 2006 and now produces The District Dish. Known in social media circles as “K Street Kate” Kate’s in-the-know city savvy has been picked up by NBC who hired Kate as a contributor for NBC Niteside. Kate also contributes to Let’s Talk Live DC on News Channel 8.


Lifestyle and travel writer Johnica Reed has racked up over 300,000 miles in the past two years jaunting from Africa to Asia to every continent in between. Covering restaurants, upscale hotels and spas all over the world, she writes for Black Atlas, CuisineNoir, Centric, Huffington Post and

The moderator is yours truly. Amanda Miller Littlejohn is the founder of Mopwater Social Public Relations and the creative visionary and writer behind the Twitch! Public Relations in the Age of Social Media event series and the popular Mopwater PR + Media Notes blog. A frequent speaker and writer on industry topics, Amanda is an idea oven and brand problem solver working at the intersection of public relations, journalism, marketing and social media. A former journalist turned PR innovator, Amanda leverages blogs, Twitter, Facebook and video campaigns to build buzz online and off.


Hostesses and Honorees

I have been SO INSPIRED by a few people in the PR community this year, so I wanted to do something different and special with this Twitch! In addition to our phenomenal panel of journalists and editors, we’re going to have a few special guests-people who are in the public relations world who’ve done something pretty amazing with social media this year. Each of these honorees embodies the concept of Twitch! and have all twitched their way to something pretty phenomenal. I can’t wait to share their stories with you. You are GUARANTEED to be inspired.


Margie Newman @MargieNewman

Founder, DC Flacks
Communications Manager at PEW

Blogger at

My Literal Homegirl (we’re both from Nashville!)


Kelly Ferraro @KellyLFerraro

Co-Founder and Editor, WelcomeOmDC
Digital Strategist for OgilvyPR
Recovering Lawyer


Candice Nicole Mackel @CandiceNicolePR

Owner of CNPR
Entertainment Publicist
Co-Creator of the PoweR Connection

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