According to the Mobile Future Year in Review, location rose with Foursquare clocking 5 million check-ins in 2010 versus only 200,000 in 2009.

But influential tweeps have noted that geo-location is, frankly, played out.

As Jim Long tweeted over the weekend, geo-location has lost its luster for him.

As Jim mentions in this tweet, Brightkite just killed its check-in function. And as he tweets, “the shine is fading on the whole location thing…”

As I mentioned a few months ago, I found my favorite coffeeshop via Foursquare. And whenever I go to a new city, I still browse Foursquare search for coffee recommendations, scouring the tips left by people I trust. But in terms of checking in, I don’t do so nearly as much anymore.

I don’t check in to win.

I generally check in to a.) remember where I’ve been just in case I want to go back or b.) let my network know about a place that has a minimal social presence.

Now this isn’t to say that geo-location isn’t important to me. It is. I think it is amazing to be able to find out where friends are going, what they think of the places they’re frequenting–especially in other cities.  And I counsel non-profit organizations who don’t see the point of Foursquare to definitely use it for meet-ups and conferences. Geo-location is not just for storefronts.

But my use of Foursquare is much more utilitarian now. I’m not really playing games. I’m not even that interested in deals. I just want to know what’s near me, and what my social network has to say about the place. Sometimes (not always) it’s also nice to know that a friend is  nearby so that we can link up. But honestly, I could care less about winning anything, even badges or mayorships.

What about you? Is check-in dead?

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