Plan Your Content in 2012 (A Free Brand Planning Tool)

Happy New Year!

It’s been a busy few weeks around here with the holidays and two small children in the house. I managed to stay awake last night to see the ball drop at midnight. After a couple of glasses of champagne, I will admit that I was asleep shortly there after.  But before eventually succumbing to sleep, I got to thinking about the year that just passed.

2011 was not without its ups and its downs. The economy hit my clients hard and they had less money to spend on their public relations, marketing and social media. There were a few really slow, scary months. But a funny thing happened, during the slow times. I kept providing useful, relevant content to my audience. And you know what happened? Things eventually picked up. I got an opportunity, then a bigger one, and then an even bigger one.

One day this past summer, I was sitting in the grass near the Georgetown waterfront when I got a phone call from an advertising agency owner.  She was in her office, looking over an RFP to create a social media plan for a major government agency. “When I got this in my inbox, I immediately thought of you,” she said.

Now, I don’t physically see her often; maybe once or twice each year. “I always get the most useful social media information from you,” she said. “I knew exactly who this RFP was for, even before I finished reading it. I knew you were the person they were looking for.”

By staying there in the background, pumping relevant information into her newsfeed and being useful, I stayed top of mind.

If you’re building a personal brand, how are you staying top of mind? You already know how important it is to create content. But are you creating content that truly builds your brand, every time?  Is your blog reinforcing your personal brand? Are your tweets, status updates and even instagram photos doing the same? If not, it’s time to get your content and your brand in alignment.  Since we have a big shiny brand New Year sprawled out before us,  let’s strike while the iron is hot!

I put together this BrandCal Creation tool for you to help you plan. Print it out, fill it in, and put it some place you can see it and refer back to it all year long. You can grab your free tool here.

Until next time,

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