Four [PR] Conferences Under $400 – (Where I’ll Be in 2013)

As PR pros who are observing the 7 habits of success, we all know how important it is to Sharpen the Saw. But sometimes sharpening can be, well, expensive.

What to do?

Well, I have found at least 4 opportunities for you to learn for under $400, although some of these prices are very time-sensitive. So if you see something you like, you’ll want to register immediately.


1.Be an Expert on Working with Experts – January 10 in Washington, DC

Price ($300- $350)

Hosted by: Denise Graveline, Don’t Get Caught

Takeaway – Tangible Tools to Improve Your Communication Style

Denise Graveline is a fellow Washington, DC communicator and while I have not attended one of her events, I do read her very smart blog. I know she knows her stuff, and her seminars are very well-regarded. She’s teaching a daylong class on how to communicate with experts, so if you want to add some tools to your communications toolbox, this is for you.

From Denise:

They’re smart about their subjects. You’re smart about communications, fundraising or public affairs. So why isn’t your work with experts working? When your company’s or organization’s experts overuse technical language,blow off media interviews, sabotage your training sessions or are too afraid they’ll fail to participate, it’s time to take action. In this train-the-trainers session designed specifically for communications pros, you’ll learn:

  • How to anticipate your experts’ default communications style, how to help them see it, and how to show them what public and media audiences want instead;
  • Why they don’t need to “dumb down” their information to communicate clearly (and how to handle other common objections they raise);
  • How to assess your experts’ skills and training needs, to help you approach coaching in savvy ways;
  • Handling hands-on feedback to smart people, pushback and Q&A when you’re training experts. Find out what they don’t know–but won’t tell you–and how to fix that.

The day includes hands-on training and active participation from all attendees and the small-group setting will allow you to raise questions and discuss specific issues you’re facing with experts you are coaching. At lunch, we’ll do a popular anything-goes question session, “The doctor is in,” to be sure you get answers to all your questions. Many communicators register with their teams, so they can keep reinforcing the lessons learned long after the workshop. No need to take notes: You’ll get an email with all the links, resources and pointers you need to sum up the session–resources you can use again and again.

Trainer Denise Graveline has worked with experts in every academic discipline and in government, corporate and nonprofit organizations, and she has trained thousands of scientists, engineers, physicians and other subject-matter experts in how to communicate clearly and effectively in media interviews, testimony, public lectures, donor presentations and other interactions with non-technical audiences. A veteran of professional membership groups, scholarly publishers, federal agencies and more, she’s ready to help you–or your team–learn how to improve your results when putting your experts forward.

2. Solo PR Summit – February 20-21 in Atlanta, GA

Price ($175-230)

Hosted by – Solo PR Pro Network

Takeaway – Network with other solos around the country, get tips to grow your solo PR business, build a network of PR referrals and hear my tips on personal branding :)

When I was an indie PR consultant just starting out on my own, I took to the internet to find resources and a community of people who were experiencing the same type of shift in life and business. Eventually I stumbled upon the brilliantly forward-thinking Kellye Crane and her #SoloPR chat on Twitter. I eagerly looked forward to Wednesdays at 1pm. We’d discuss all of the taboo topics – pricing, proposals, client mayhaps – all of it. And surely, an international community of independent professionals began to grow.

I am so proud of Kellye’s leadership in this area. Now, not only are we collaborating online and sharing resources through the Solo PR Premium site (another great resource – if you’re not a member you should join) but now we are meeting in person at the first ever Solo PR Pro Summit! Can you imagine it? All of the #SoloPR brilliance convening in person? I can hardly contain myself!

From the site:

The Solo PR Summit will be the first-ever in-person event and conference hosted by Solo PR Pro, being held February 20-21, 2013, at the Regency Suites Hotel in Atlanta, Ga.

Independent public relations professionals have unique needs and challenges – with an emphasis on real world, actionable insights you can put into practice immediately to increase your business, the Solo PR Summit offers unparalleled professional development and networking opportunities for independent practitioners in public relations and related fields. Register now for only $175. It’s $230 if you wait.

3. Inside Edge April 17-20 in Washington, DC

Price ($397-1497)

Hosted by The Corporate Agent

Takeaway – Network with corporate decision makers, learn how to sell your PR services to big corporate clients, network with other small business owners who will need PR and have money to invest in your services

I found out about this conference when I attended Angelique’s 2-day Get Corporate Clients Now event in November. I’m a huge convert of hers – I actually used her ‘selling to the spark” method to close a sizeable contract a couple of days after her event. So I know she’s incredible and will put on an amazing event. The coolest thing about all of this is, her event is regularly priced at $1497. But for 3 days she’s selling tickets for $397 – pretty amazing. If you can get to the DC area in April for the conference, register today. You won’t regret it. 3-Day Sale ends Friday December 14 at 8PM EST.

From Inside Edge –
Join us April 17 – 20, 2013 at the spectacular Gaylord National in Washington, DC to be inspired, energized and empowered to get Big Clients, make a Big Impact and generate Big Income. Register today and you will get your ticket for just $397 (SAVE $1,100!).

At INSIDE EDGE, you’ll hear directly from the people inside Big Business, as well as those from non-profits, universities and small and medium businesses. We’re bringing you key decision makers as well as corporate buyers so you can learn first-hand what it is that they are looking for and the BEST ways to land these organizations as clients. Each day you’ll have the opportunity to attend breakout sessions on specific how-to topics led by industry-leading experts. With multiple sessions to choose from, you’ll be able to customize your INSIDE EDGE experience to get exactly the information and insight you need right now in order to take your business to the next level.

4. Rock the World NYC – May 8-9 in New York, NY

Price: ($397 – $597)

Hosted by Savor the Succes – Premium Online Business Network for Women

Takeaway : Network with women business owners who may need PR and hear from journalists how they like their pitches

This isn’t a PR conference per se, but it’s great for a PR pro like myself. I attended the 2012 Rock the World NYC Conference hosted by Angela Jia Kim of Savor the Success. The pricetag was about $500, and I was unfamiliar with the event, but I decided to invest in it. What a great decision that was. The 2-day event was a PR pro’s dream: a roomful of woman business owners and experts, panels with hard to reach journalists, bookers and editors, a talk with a six-figure book agent and it was in the heart of NYC at Union Square Ballroom. I made some great friends, met some amazing 7-figure business mentors, closed a couple of PR clients, and started relationships with a few journalists all from that conference. It is still paying for itself months later. I’m excited for the 2013 conference which will feature Simon Sinek – Start with Why, Amanda Steinberg of Daily Worth, Jessica Herrin – founder of Stella & Dot, and others.

This year, you can slide in for $397 if you join the Savor the Success web site or you can pay $497 as a nonmember.

What (affordable) conferences have you heard about for 2013?

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