New Report Uncovers Favorite Brands of Millennials
Philadelphia-based Buzz Marketing Group recently released its most up to date research on Millennials, deconstructing surveyed Millennials’ most favorite brands.
A few interesting findings:
- 85% of Millennials surveyed listed Amazon as their favorite “e-Commerce” brand; and Netflix surprisingly came in fourth place with 36%.
- Levi’s won out in the jeans brand category with 62% of survey respondents listing the brand as a favorite; Guess came in a distant second place with 31%.
- The candy wars were a bit closer; Reeses won out over Snickers (39% to 38%) as favorite candy brand
From Buzz –
In today’s world, we are almost constantly bombarded by advertisements and promotions so it is not surprising that “Gen Y” is a generation that is incredibly brand-aware. After sitting down with 500 Millennials from all over the nation, Buzz Marketing Group gathered a few interesting findings about brands that most resonate with this particular demographic.
Read the Full Report.