3 Ways to Get More Out of Social Media in 2014

We often hear how important it is for communication professionals to be on social media. The benefits are endless: networking, personal branding, generating new business, increasing your audience reach and the list goes on and on. While it’s important to be on social media, it’s even more important to be engaged.

Next time you log onto one of your social networks, be sure to keep three things in mind.

Increase the frequency of your posts. You are competing against millions of people to be noticed on social media. It’s easy to get lost in the crowd or to be forgotten. Posting frequently on all of your social networks not only makes you stand out, but people will begin to look for what you have to say.

Set a goal of how many posts you want to post a day or week for each social network. Keep mind how quickly each network’s timeline moves when determining your goal. For example, try to tweet at least 10 or more times per week. Post on Facebook, Google + and LinkedIn at least 3-5 times per week. Also, depending on your specific industry, don’t forget to include Pinterest, Tumblr and Instagram a few times as well.

Tip: Hootsuite and TweetDeck allow you to schedule your posts in advance. TweetDeck only schedules tweets in advance. However, Hootsuite allows you to schedule posts on Facebook, Twitter, LinkedIn, Google+ and WordPress.

Engage, Interact, Respond. Be sure to show your human side. If you only post facts and articles, it can come off very robotic. People want to interact with other people. They want to engage in conversation on topics of their interest, so talk back! Reply when people leave you comments or questions. Also, be sure to engage with other people’s posts as well by liking, commenting on and sharing their posts. Knowing that you’re interested in engaging in conversation, it keeps people coming back to hear what you have to say.

Jump Into Existing Conversations. Hashtags and online discussion groups are here for a reason. Use them! I call Twitter hashtags the passageway to the most important and largest discussions online. Hashtags are used for Twitter chats, when a group of people all tweet about the same topic at a certain time, or just a group of people tweet about the same topic at all hours of the day. It is free to use and anyone can participate. There’s nothing holding you back from joining in on the conversation.

Social networks such as LinkedIn and Facebook both have discussion groups. Some groups you have to request to join and others you can join automatically. Group topics range anywhere from industry focuses to alumni associations. Use these groups to join in on a discussion or to even start your own.


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