This Week in PR + Media // 10 DIY PR Tips, Capturing the Hispanic Market and More
10 DIY PR Tips To Help You Become your Own Publicist – via Sakita at Hashtags and Stilettos – When you’re thinking about starting a business your checklist and budget may include finding employees, manufacturing, leasing an office and getting a website designed. If public relations or marketing end up on that list, they’re usually listed at the bottom, which a big mistake.
With the barriers of entry to starting a new business so low there is a lot of noise in the marketplace and a ton of competition, which makes it hard for even great businesses and brands to get noticed. But if you don’t have the money to retain a PR firm or publicist right now, that doesn’t mean that all hope is lost. More
TV Ads that Drive Multi-Taskers to Visit Web Sites and Make Purchases – via CyberAlert – What types of TV ads are the most (and least) effective in driving viewers to your website? Consumers are watching more TV than ever, according to a Nielsen study. And with 8 in 10global smartphone and tablet owners multitasking while they watch TV, it may be time for marketers to learn how to connect with their TV-watching audience. More
Mobile is a Mindset, Not a Channel– via Heather Whaling’s PRTini – Consider that most, if not all, social networks are shifting to a mobile-focused delivery of content: 78% of U.S. Facebook users are mobile; and 75% of Twitter users access from mobile. Further to this point, many new social media platforms (lookin’ at you, Snapchat, Vine, Whisper) are entirely mobile. So you see, we don’t have a choice about whether we should care about mobile marketing. Social media and mobile are now inextricably linked, thanks to fundamental shifts in consumer behavior. More
8 Pointers for Responding to Negative Coverage – via PRDaily – It can arise from a long-simmering situation or come out of nowhere. You or your company is being attacked or criticized in public.The way you handle a negative story can make all the difference. Here’s how to respond without fanning the flames of a negative situation:Do respond. Don’t hide. In many cases, a lack of response will be seen as a validation of the criticisms or, at best, an information vacuum. The sooner the response, the easier it will be to control the situation. Yet a speedy reaction is often difficult. In a high-stakes situation where the facts are unclear, say so, but refute any untruths and pledge to provide supporting information as quickly as possible. More
Is Going Solo the New Career Track for Parents in PR – another gem from PRDaily – Divorce, money, and worries about the death of a loved one are some of the big stresses everyone shares. Now add “arranging carpools for my kid” into the mix and you’ve got some idea of the life of a working parent. After 25 years of walking into an office every day to perform my role as a PR pro, I made the decision to get off the corporate treadmill and strike out on my own. At the time, I couldn’t get my priorities straight, and I had to choose: my high-flying corporate PR career or my family? I clearly couldn’t have both. More
Capturing the Hispanic Market – via our friends over at Medley Inc’s Brain Candy Blog – American based companies are now understanding the influence of the Hispanic consumer and are shifting more of their focus and marketing efforts to attract the Latin market.The 2012 Nielson report suggests that “Hispanics are the fastest growing ethnic segment expected to grow 167 percent from 2010 to 2050, compared to 42 percent for the total population.” So what can you do to authentically engage the Latino community? Below are a few tips that will help you stay connected and overall gain market shares with the Hispanic consumer: Hit the streets. Strong communities are part of the Hispanic culture, going out to the streets and being active on social media can help Hispanics have a personal connection to the brand and with those involved in the selling process. More