This Week in PR: Campaign ROI and Tweet-casting Your Wedding
Measuring the ROI of Public Relations: Five Experts Weigh In – The intangible nature of PR and relationship building can often make it hard to quantify, and often qualify, the results of even the most amazing PR efforts and future uses of PR strategies. A few experts share their tips on how to move from abstract practice to a value proposition.
What The Opening of LinkedIn’s Publishing Platform Means for PR Practitioners – I don’t know about you, but I love the posts that come up on LinkedIn written by thought leaders often detailing how they’ve come to be who they are today. Until recently, the ability to blog via the platform was designated to a select group of influencers. There’s plenty of exposure opportunity there. See how you and your clients can take advantage of the change.
4 Ways Changing Media Patterns Are Disrupting PR – Have you read the Pew Research Center’s Annual State Of The News Media report? This piece on PRNews breaks down the key take aways that we PR people need to be privy to.
Studies: Digital media thriving, but press releases still most trusted – You’ve heard it many times before: “the press release is dead.” In light of ever-changing digital media, archaic news. Ragan.com begs to differ. See how the release is still rated as the most trusted was to spread your news.
Hotels offer live-tweeting at weddings for $3,000 – Want to feel like a social celebrity on your wedding day? New York’s W Hotel will have you trending with their new social media service. From blogs to live-tweets, they’ll keep anyone who is unable to attend your nuptials in the loop.