15 Beauty Tips Every PR Pro Needs to Know

Beauty TipsFirst impressions count, especially when you’re in the public relations field. That’s why you have to look and dress the part. Whether you’re stepping in front of the lights and camera, or making a pitch to the media, represent your clients, and yourself, the best you can by brushing up on these 15 need-to-know beauty tips.

1. Consider your background. If you’re going to be videotaped, don’t wear clothing with lines, horizontal or otherwise, as the camera will distort them and you. The same goes for patterns, keep them minimal so they won’t clash with the background. Additionally, don’t wear green, otherwise you won’t be seen if you’re taped in front of a green screen.

2. Stop fly-aways. Your hair might look picture perfect in the mirror, but bright lights and cameras can pick up on a lot of details, including hair frizz and fly-aways. Use a shine serum on your hair as part of your normal beauty routine.

3. Wear a watch. Not only do watches add an elegant and professional look to your wardrobe but they also make sure you are on time, which is very valuable to both journalists and your clients. Wearing a watch also allows you to look at the time without taking out your cell phone and perhaps getting distracted by your text messages.

4. Pack an emergency beauty box. You never know when that small bottle of static guard or your face powder will come in handy. Check out this link for the ultimate emergency kit’s list of items.

5. Avoid lipstick on the teeth. Instead of wearing lipstick, wear only gloss. Or, if you refuse to give up your favorite shade of brightly colored lipstick that makes you stand out even more, test it out before wearing it to that big client presentation.

6. Give your face a lift using only makeup. Draw “whiskers” on your face, particularly around the nose and mouth, using a matte concealer stick. You can then blend it into your face with a brush. This will give the effect of lifting up your cheekbones.

7. Keep clean shaven. Both for men and women, it’s important to keep haired trimmed or shaved in order to look professional and represent your company or client well. If hairiness seems to be a problem, check out hair removal gadgets like No!No!

8. Use foundation on your ears. Makeup isn’t just for your face. If you know your ears or neck tend to get red while giving a presentation and you’re wearing an up-do, or have a tendency to put your hair behind your ears, apply a dab of foundation to your ears or neck for some extra coverage.

9. Dress the part. While you should always be dressed to the nines, focus on wearing sleek, streamlined clothes that are modest. That way, not only do the clothes fit well but they are also professional yet flattering.

10. Invest in slips and undershirts. To avoid showing off your bra or panty line, which is just tacky and embarrassing, make slips and undershirts your new best friends. As such, keep a backup slip, tank top and even an extra outfit in your car for emergencies (you might not realize you came to work with a see-through shirt back until after you leave home).

11. Test out your perfume. Smelling good is always important, but make sure you’re not dousing it on so that you leave a trail of fragrance wherever you go. You can test this by putting a kleenex on the body part where you applied the perfume.  If the tissue sticks, you’ve put on too much, and you can remove it with a bit of rubbing alcohol on a cotton ball. To avoid plastering yourself with perfume later, spray the perfume in front of you, rather than directly on, and then walk through the mist.

12. Practice your walk. Heels may make you look tall and lean, and if you can walk in them well you’ll look sexy and confident. But what if you can’t walk in them? Ditch the heels or at least bring a pair of comfortable walking shoes. An uncomfortable walk won’t benefit you, or the impression you’re making.

13. Keep your nails manicured. People may notice your face first, but they’ll also notice your hands, especially when you go to shake their hands. Keep your handshake strong and powerful and keep those nails manicured. To prevent chipping, get your manicurist to apply a polish-gel hybrid. If you don’t have your nails painted, keep a nail file in your purse.

14. Prevent dry skin before it happens. Dry, cracked hands aren’t pretty, nor are they comfortable. Before the cold season hits, make some adjustments to your beauty routine. For one, start using a humidifier at night. Also, switch out your moisturizers, making sure that lactic acid is an ingredient. Safflower oil also works well to keep your hands and body baby soft.

15. Practice smiling with your eyes. Or as top model Tyra Banks says, smize!

Follow these beauty tips, and you’ll soon be working the room with confidence!


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