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Your Brand and You : How to BREAK THROUGH in 2013
Big Visibility – How to Attract Top Tier Media for Your Business
Solo Branding - Messaging and Marketing for Consultants and Solopreneurs
Here are some of our most popular stories.
[Brilliant + Free] Marketing Strategy Planning Template
7 Habits of Highly Effective (PR) People
How to Attract Local TV Crews to Your Event
How to Build Media Lists on a Budget
Need Clarity Around Your Brand? Ask Yourself These 3 Questions
PR Pros – Make Yourself Client #1
6 Surprising Academic Majors That Led to Great PR Careers
How to Get Your Business Ready for Publicity
How to Uncover Your News Hook for Publicity
6 Great Free Ebooks for PR and Social Media
How to Work with New Media Journalists and Producers
Why and How to Use Social Media for PR
How to Pitch CNN Using Social Media
How Twitter Can Work for Business
Using Blogs, Facebook and YouTube for PR Success
Negotiating Price with New Clients
How to Thrive During an Economic Downturn
Grow Your Business: How to Outsource and Delegate Tasks
What to Do When Good Clients Cut Back
How to Keep Your Confidence Between PR Projects
Using a Social Media Press Release Service
How to Build Business Relationships Online
How to Revamp Your Freelance or Consultant Resume
How to Respond to HARO Queries
How to Get Bosses and Clients to Buy into a Social Media Program
How to Get Covered by Freelance Writers
How to Find Success as a Subcontractor
How to Work with a Design Firm-Developing the PR-Graphic Design Relationship
How to Spot and Avoid Cheapskate Clients
More Goodies
When I was starting my career in PR, I wish there had been a manual to help me make better decisions about which path to take. I learned to draft contracts the hard way getting stiffed by slow or no-paying clients who had no problem asking me to do the work, but were nowhere to be found when it was time to pay.
I had to get burned a few times before I was able to walk into a room and immediately discern who decision makers are and if they have the money to pay for my valuable services!
I made a ton of mistakes when I started out. But fortunately, my story and those of the PR pros featured in this book can save you tons of time. Lucky you!
Are you ready to start your career in public relations? If you are looking for a road map to how other successful PR pros did it and need a little guidance on how to talk to new clients, negotiate your consulting agreements or even find clients, this book is for you.
This book was written for:
- working professionals who are moving from another industry into the PR industry
- recent graduates who are about to start a career
- PR pros who are going from in-house to solopreneur
The Mopwater PR + Media Notes Manual for a Stellar PR Career includes:
- entrepreneurial advice for finding and keeping PR business;
- expert advice on how to land at a top agency;
- tips on negotiating fees and contracts as a consultant;
- profiles of public relations practitioners from government, fashion, sports, agency, independent boutiques and entertainment PR;
- tips from journalists on using social media for PR;
- step-by-step instructions for revamping your resume to get noticed and hired;
- inspirational words for keeping your sanity during business lulls, crisis in confidence and much, much more…
Order now. (Paperback, 165 pages) Book ships in 5-14 business days. Can’t wait for it to ship? Buy the digital version. Immediate download.



