Featured Stories
Pitching PR Services to Embassies and the Diplomatic Community How to Make Networking Work for Your Business 4 Ways to Generate Business for 2010 Dealing With PR Clients and Last Minute Requests 4 Subcontractors to Avoid When Consulting When to Ride the Subcontracting Train and When to Get Off How to Spot and Avoid Cheapskate Clients
 
Pitching PR Services to Embassies and the Diplomatic Community

Pitching PR Services to Embassies and the Diplomatic Community

Do you dream of combining your passions for travel, languages, culture and public relations? Like me, you may be interested in public relations work for embassies. But how do you make it happen? Of course it’s best to have some connection to the country you are approaching if you want them to take you seriously. I wouldn’t [...]

How to Make Networking Work for Your Business

How to Make Networking Work for Your Business

I have a joke in my house. Were you networking or “notworking”? Basically, when you were out last night at that reception, were you gathering contact information with no plan of action for putting it into use later on? Having a plan of action for the day after a networking event is crucial. Once you [...]

4 Ways to Generate Business for 2010

4 Ways to Generate Business for 2010

Autumn is my favorite season of the year. It’s not just the high drama of the fiery foliage, leaves crunching underfoot, the wind whistling through the trees, acorns thumping down on the pavement below (while I do love all of this). It’s also a time of great reflection and preparation for the coming winter months. [...]

Dealing With PR Clients and Last Minute Requests

Dealing With PR Clients and Last Minute Requests

Eleventh Hour Requests: Turn it down or turn it around? Ah the constant considerations and mental multi-tasking that make up the ever-evolving job description of the public relations professional. We’re the unofficial keeper of the company brand. The assessor of image and public sentiment. But we also keep up with the daily duties that must be [...]

4 Subcontractors to Avoid When Consulting

4 Subcontractors to Avoid When Consulting

When you are running your own consultancy, it’s easy to get caught up in how to get clients, keep clients, and how to get more out of clients. The client chase as I like to call it, is probably the number one consumer of a consultant’s time, outside of doing actual consulting work. We’re so [...]

How to Get Started Consulting: Part I

So…a few people have mentioned to me that they would be freelancer by now if they only knew how to make it happen. I’m here to tell you, there’s no magic formula: but talent and persistence will certainly get you far. I was inspired to post this by one particular PR pro who I know is [...]

When to Ride the Subcontracting Train and When to Get Off

When to Ride the Subcontracting Train and When to Get Off

I am of the mindset that subcontracting is not just an economic means to an end, but more of an opportunity to learn on the job, and contribute to a worthwhile project that you wouldn’t have otherwise gotten the opportunity to work on. So my philosophy is not subcontracting=side hustle/extra money. To me, subcontracting is [...]

How to Spot and Avoid Cheapskate Clients

How to Spot and Avoid Cheapskate Clients

Ah, the cheapskate client. How do I loathe thee? You may know him/her well. S/he masquerades as a serious prospect and raises everyone’s hopes. S/he requests a full-on proposal with no intentions of pulling the trigger. Or the worst: s/he orders the work and signs a contract, but never pays the invoice. While seemingly harmless at [...]

Test Drive My Job::Santa Monica-Based Literary Publicist Grant Turck

Test Drive My Job::Santa Monica-Based Literary Publicist Grant Turck

02 February 2010

Grant Turck, 26 Santa Monica, CA Literary Publicist, Manager and Producer Velocity Management, 5 years On the Web: grantturck.com LinkedIn: in/gturck Twitter: @grantturck Mopwater: Describe your path to PR. How did you wind up in this field? GT: It was during a successful campaign to start a GSA at my public high school in Cincinnati, OH that I first taught [...]

Read the full story

Posted in Test Drive My Job1 Comment

PR Jobs: Crayola, Ben & Jerry’s, Burson-Marstellar, Thompson Reuters and more

02 February 2010

Ameriprise Communication Manager (Minneapolis, MN) Ben and Jerry’s Manager, Global Public Relations (South Burlington, VT) Boehringer Ingelheim Manager, Communications and Public Relations (Petersburg, VA) Burson-Marsteller Campaign Manager, Issues and Crisis Practice (Washington,DC) Burson-Marstellar Associate (Pittsburgh) Cisco Systems Executive Communication Manager (San Jose, CA) Crayola Director of Marketing Communication (Easton, PA) Expedia Public Relations Director (Dallas, TX) Express Public Relations Manager (New York, NY) JP [...]

Read the full story

Posted in Get Hired : PR & Social Media Jobs0 Comments

From Education Reporter to PR Pro::Test Drive My Job Chandra Hayslett

From Education Reporter to PR Pro::Test Drive My Job Chandra Hayslett

26 January 2010

Chandra M. Hayslett, 34 Somerset, NJ Hayslett Media Consulting Twitter: @cmhayslett Mopwater: Describe your path to PR. How did you wind up in this field? CH: After spending 11 years as a daily newspaper reporter covering education, my paper [the New Jersey Star Ledger] offered a pretty lucrative buyout. With newspapers laying off reporters and closing, I [...]

Read the full story

Posted in Test Drive My Job0 Comments

PR & Comm Jobs: Burson Marstellar, Ketchum, BOA, Porter Novelli and more

25 January 2010

Bank of America Communication Manager (Charlotte, NC) BlueCross BlueShield Senior PR Specialist (Boston, MA) Burson Marsteller Director, Public Affairs (Washington, DC) Chlopak, Leonard, Schechter & Associates Managing Associate (Washington, DC) Columbia Sportswear Company Consumer PR Manager (Portland, OR) Dow Jones and Company Public Relations Manager (New York, NY) Fidelity Investments Communication Manager (Boston, MA) Hill and Knowlton PR Executive Assistant (New York, [...]

Read the full story

Posted in Get Hired : PR & Social Media Jobs0 Comments

Social Media : the Journalist’s Wonder Drug

16 January 2010

Like everyone else, journalists are using social media to multitask, carry on multiple conversations and be in more place at one time. Of course this ends up meaning they are able to communicate with more potential sources than ever before. The limitations of communication are (almost) removed, creating a hyper-journalism. Kinda like journalism on steroids. PR [...]

Read the full story

Posted in How to Pitch : Getting Media Coverage0 Comments

HuffPost Reporter on Social Media Pitching : IM, FB Ping, @Me

HuffPost Reporter on Social Media Pitching : IM, FB Ping, @Me

16 January 2010

Ryan Grim, Senior Congressional Correspondent for the Huffington Post and author of the 2009 Wiley release “This is Your Country on Drugs” was billed as one of 6 speakers for Mopwater PR + Media Notes’ first PR. 2.0 panel  Twitch! Public Relations in the Age of Social Media on Thursday night in Washington, but ended [...]

Read the full story

Posted in How to Pitch : Getting Media Coverage0 Comments

« Newer Entries
Older Entries »

View More Videos

Subscribe

Get Mopwater Posts by Email

Enter your email address:

Delivered by FeedBurner

Become a Fan on Facebook

Mopwater

Promote Your Page Too

Join Our Email List for Special Offers + News