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Pinterest – Who’s Using It, How and Why Manage Social Media Like the Pros – 12 Management Tools Plan Your Content in 2012 (A Free Brand Planning Tool) Thought Leadership and Online PR How Online Search and Social Media Have Changed PR
 
Pinterest – Who’s Using It, How and Why

Pinterest – Who’s Using It, How and Why

What is Pinterest? Pinterest is a virtual bulletin board that allows users to share images/links they find interesting or inspiring. Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customize for any topic. Once something is pinned, it can then be “repinned” by other Pinterest users. So what? In [...]

Manage Social Media Like the Pros – 12 Management Tools

Manage Social Media Like the Pros – 12 Management Tools

Once you are active on different social media sites, it can be difficult to keep up with all of the online mentions of your brand, and managing your online presence can become overwhelming. Worse yet, you may be missing opportunities if you’re not measuring social media effectively. I reached out to four social media professionals who manage social media for clients around the world. Here are some of their favorite tools to manage, monitor and streamline social media.

Plan Your Content in 2012 (A Free Brand Planning Tool)

Plan Your Content in 2012 (A Free Brand Planning Tool)

Happy New Year! It’s been a busy few weeks around here with the holidays and two small children in the house. I managed to stay awake last night to see the ball drop at midnight. After a couple of glasses of champagne, I will admit that I was asleep shortly there after.  But before eventually [...]

Thought Leadership and Online PR

Thought Leadership and Online PR

I had so much fun chatting with Stacey Acevero of PRWeb and Vocus, and the wonderful community they have fostered over there. Stacey asked me a number of thought-provoking questions on the role of social media in PR so I'm going to share my answers to three of her questions in this post.

How Online Search and Social Media Have Changed PR

How Online Search and Social Media Have Changed PR

How Online Search, SEO and Social Media Have Changed the Face of Public Relations By Amanda Miller Littlejohn | Follow on Twitter @amandamogul Back when I was a newspaper reporter, whenever I got word of a new story, I immediately headed to Google. I wanted to find out all that I could on my potential [...]

Digital Producer, Food Critic, PR Associate Job Openings:#PR and #Media Jobs 1/31

Digital Producer, Food Critic, PR Associate Job Openings:#PR and #Media Jobs 1/31

31 January 2011

Happy Monday. On Saturday, I went to Philadelphia to talk to community non-profits and small business leaders about media access. This amazing event was hosted by the Philadelphia Association of Black Journalists (PABJ) and the Philadelphia Black Public Relations Society (PBPRS). It was a great event, and I’ll post more about what the amazing panelists [...]

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Posted in Job Seeking0 Comments

Meet Journchat Founder @PRSarahEvans

Meet Journchat Founder @PRSarahEvans

15 December 2010

If you work in PR and have any interest in social media, you're likely a fan of Sarah Evans. You have probably participated in the wildly popular Twitter chat she started, #Journchat, or perhaps you get her daily email Commentz.

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Posted in Career Profiles2 Comments

From The Weather Channel to PR for Turner Sports::Test Drive My Job Tareia Williams

From The Weather Channel to PR for Turner Sports::Test Drive My Job Tareia Williams

01 December 2010

Tareia Williams started her PR career at the Weather Channel, then zig-zagged her way to the PR department at Turner Sports, working on PR projects for the NBA, MLB and more.

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Posted in Career Profiles0 Comments

A Conversation with #solopr Founder @KellyeCrane #prsa_ic

A Conversation with #solopr Founder @KellyeCrane #prsa_ic

26 October 2010

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Posted in Build Your Business0 Comments

What Skills Do Future PR Pros Need to Have?  #prsa_ic

What Skills Do Future PR Pros Need to Have? #prsa_ic

18 October 2010

Jeffrey Hayzlette, author of “The Mirror Test: Is Your Business Really Breathing?” and Bill Tancer, Author of “Click: What Millions of People are Doing Online and Why It Matters-Unexpected Insights for Business and Life” spoke to me after their morning keynotes about what skills future PR professionals need to have. By the way, it was [...]

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How to Grow Your Solo PR Biz #prsa_ic

How to Grow Your Solo PR Biz #prsa_ic

17 October 2010

Today I sat in on a pretty amazing session at the PRSA International Conference which started today in Washington. Heathere-Evans Keenan, Founder and CEO of the Arlington, Virginia-based Keenan PR talked about how she’s used the virtual model to grow her PR firm. By virtual model, Keenan means she’s used senior talent across the country [...]

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Posted in Build Your Business0 Comments

NABJ to Host Day-Long Conference for #PR Pros in DC Area

NABJ to Host Day-Long Conference for #PR Pros in DC Area

11 October 2010

October is shaping up to be a knock-out month for media professionals in the Washington, DC area. The National Association of Black Journalists (NABJ) is hosting a one day media institute in College Park, Maryland on Saturday before the PRSA International Conference begins in DC. The NABJ is targeting public relations professionals by focusing on [...]

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Posted in Online Marketing0 Comments

PR + Social Media Jobs. 10/04

04 October 2010

Amtrak Senior Communications Associate (Wilmington, DE) Crayola PR and Social Media Specialist (Easton, PA) Gaylord Entertainment Social Media Manager (Nashville, TN) Gilbraltar Associates Senior Social Media Associate (Washington, DC) Goodyear Tire Co. Corporate Communications Manager (Akron, OH) Healthways Senior External Affairs and PR Partner (Franklin, TN) New York Times Company Vice President Corporate Communications (New [...]

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Posted in Job Seeking1 Comment

NABJ Partners with New York Times for Leadership Academy

NABJ Partners with New York Times for Leadership Academy

29 September 2010

Got this message today from the National Association of Black Journalists and wanted to pass it along to you. They’re partnering with the New York Times to produce an almost year-long leadership academy for beginning or mid-career managers in print and web journalism. From NABJ: NABJ/New York TIMES LEADERSHIP ACADEMY November 2010 – August 2011 [...]

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4 Steps to Find PR Clients You’re Passionate About

4 Steps to Find PR Clients You’re Passionate About

24 September 2010

Are you passionate about your PR projects? The more passion we have for the subject of our client work, the more engaged we will be in the work, the more excited we will be to do the work, and the more energy and time we’ll put into it. And when I’m passionate about my clients [...]

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Posted in Build Your Business1 Comment

PR Jobs (Lite) of 8/30

30 August 2010

So there aren’t many jobs on this list, but please know I’m posting this from 1-95 northbound to New York. My internet is surprisingly strong, I’m on a borrowed Virgin Mobile MiFi mobile hotspot. I wanted to send you these jobs-I know it’s not much-but I’m not sure when I’ll get the chance to blog [...]

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Posted in Job Seeking0 Comments

How To Pitch The Wall Street Journal

How To Pitch The Wall Street Journal

11 August 2010

Want to hear some tips on how to get your company featured (favorably) in the pages of the Wall Street Journal? Let’s face it: Who doesn’t?! I figured you would. So I caught up with Journal Business reporter Lee Hawkins and asked him how he likes his pitches. Thanks for watching! Join Mopwater on Facebook [...]

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Posted in Publicity4 Comments

How Stories Move from the Web to Television

How Stories Move from the Web to Television

06 August 2010

One of the most fascinating tidbits of info that I got from a recent panel on online media was how niche publications and websites are the future of media. I captured some footage of David Wilson, founder of the Grio, discussing the Grio’s relationship with parent company NBC. In this clip, David describes the trickle-up [...]

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Do Services like @HelpaReporter @ProfNet and now @NewsBasis Diminish Journalistic Integrity?

Do Services like @HelpaReporter @ProfNet and now @NewsBasis Diminish Journalistic Integrity?

04 August 2010

There’s a new HARO in town. And the service is making news. On Sunday, the New York Times published a story about the launch of the new HARO/ProfNet competitor, the San Fransico-based NewsBasis.  Ragan’s PR Daily picked up the story asking essentially why the launch was newsworthy.  “Who’s doing this startup’s PR?” mused PR Daily [...]

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Posted in Publicity7 Comments

In Retrospect, @NYTimes Reporter Would’ve Studied Statistics Instead of #Journalism

In Retrospect, @NYTimes Reporter Would’ve Studied Statistics Instead of #Journalism

03 August 2010

Nowadays, what do you need to become a good journalist? Some may rush and say “a journalism degree.” But what do you say? We all know that students are trying to figure out what to study, what’s necessary to make a living, what it really takes to cut the mustard. So, I  asked a working [...]

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Posted in Job Seeking0 Comments

Get Hired: #PR, Media and Social Media Jobs of 8/2

Get Hired: #PR, Media and Social Media Jobs of 8/2

02 August 2010

Good morning and happy Monday to you all. I’m back from San Diego from the National Association of Black Journalists 35th Annual Convention where I met tons of journalists, a few other great PR pros, and got to present on a fun panel called “Turning Your Passion into a PR Career.” There were so many [...]

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Posted in Job Seeking0 Comments

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