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Pinterest – Who’s Using It, How and Why Manage Social Media Like the Pros – 12 Management Tools Plan Your Content in 2012 (A Free Brand Planning Tool) Thought Leadership and Online PR How Online Search and Social Media Have Changed PR
 
Pinterest – Who’s Using It, How and Why

Pinterest – Who’s Using It, How and Why

What is Pinterest? Pinterest is a virtual bulletin board that allows users to share images/links they find interesting or inspiring. Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customize for any topic. Once something is pinned, it can then be “repinned” by other Pinterest users. So what? In [...]

Manage Social Media Like the Pros – 12 Management Tools

Manage Social Media Like the Pros – 12 Management Tools

Once you are active on different social media sites, it can be difficult to keep up with all of the online mentions of your brand, and managing your online presence can become overwhelming. Worse yet, you may be missing opportunities if you’re not measuring social media effectively. I reached out to four social media professionals who manage social media for clients around the world. Here are some of their favorite tools to manage, monitor and streamline social media.

Plan Your Content in 2012 (A Free Brand Planning Tool)

Plan Your Content in 2012 (A Free Brand Planning Tool)

Happy New Year! It’s been a busy few weeks around here with the holidays and two small children in the house. I managed to stay awake last night to see the ball drop at midnight. After a couple of glasses of champagne, I will admit that I was asleep shortly there after.  But before eventually [...]

Thought Leadership and Online PR

Thought Leadership and Online PR

I had so much fun chatting with Stacey Acevero of PRWeb and Vocus, and the wonderful community they have fostered over there. Stacey asked me a number of thought-provoking questions on the role of social media in PR so I'm going to share my answers to three of her questions in this post.

How Online Search and Social Media Have Changed PR

How Online Search and Social Media Have Changed PR

How Online Search, SEO and Social Media Have Changed the Face of Public Relations By Amanda Miller Littlejohn | Follow on Twitter @amandamogul Back when I was a newspaper reporter, whenever I got word of a new story, I immediately headed to Google. I wanted to find out all that I could on my potential [...]

Are You Living Your Brand?

Are You Living Your Brand?

29 July 2010

This morning, I attended  “Context and Consequences: A Conversation with Shirley Sherrod,” at the National Association of Black Journalists’ 35th Annual Convention in San Diego. Sherrod has made headlines over the past two weeks for her forced resignation from the U.S. Department of Agriculture after conservative blogger Andrew Breitbart posted video excerpts of Sherrod’s address [...]

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Posted in Personal Branding2 Comments

Rebranding the Branding Professional

Rebranding the Branding Professional

27 July 2010

Is your branding consistent? You may have the most amazing logo, the most clean copy writing and and beautiful brochures. But what about you? Is your personal presentation pulling the package all together? Or are you failing your brand, causing the house you've so carefully bit to fall apart once people meet you in person?

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Posted in Personal Branding11 Comments

Get Hired: #PR #Jobs of 7/26

Get Hired: #PR #Jobs of 7/26

26 July 2010

It’s Monday. And it just so happens to be my birthday. So happy birthday to me! Cake for everyone. Seriously, I just want to let you know how happy  I am that you’re a part of this community. You are the greatest birthday gift of all. Really. AT&T Director of External Affairs (Washington, DC) Bank [...]

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Posted in Job Seeking0 Comments

Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte

Vocus Hosts Free Online Conference w/ @BrianSolis @LeeOdden @DBreakenridge @DMScott @BethHarte

23 July 2010

CANCEL your meetings. HOLD your calls. BLOCK your entire day on Wednesday July 28, 2010. Vocus is hosting an online version of their 2010 Users conference: Retweet: Engagement Means Business — an event you shouldn’t miss – and you don’t even need to leave your desk to attend.You want to get this information. And it’s [...]

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Posted in Publicity1 Comment

Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby

Social PR : “It’s Not a 9-5 Job, It’s a Lifestyle.” | Test Drive My Job @KristinaLibby

22 July 2010

Kristina Libby is a social media consultant whose firm has used Facebook to get clients in the New York Times. "I'm online 24 hours a day. I'm tweeting, Facebooking, monitoring, blogging and outreaching from wherever I happen to be. It's not a 9-5 job; it's a lifestyle.

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Posted in Career Profiles1 Comment

How To Pitch: Ceci Connolly of the Washington Post

How To Pitch: Ceci Connolly of the Washington Post

21 July 2010

Ceci Connolly, award winning reporter for the Washington Post recently participated in a media relations panel sponsored by the Public Relations Society of America’s National Capital Chapter in Washington, DC.  Connolly offered further evidence that today’s reporters are often chained to their desks, working longer hours on more stories: Gone are the days when reporters [...]

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Why PR Is Not Just Media Relations

Why PR Is Not Just Media Relations

20 July 2010

I recently had a conversation with a young lady, let’s call her PR Ingenue, who wanted to hear my PR Basic Principles because as she said, PR is so broad. We had an interesting discussion about the difference between public relations and media relations so I thought it would be interesting to share my thoughts [...]

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Posted in Publicity3 Comments

What is PR?

What is PR?

20 July 2010

I hear this question more often than I would like to admit. What, exactly is public relations or PR? I even hear this question from people who are in the industry or trying to get into the industry. Public relations is an overarching discipline. A definition from The Public Relations Handbook: Public relations is a [...]

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Get Hired: #PR and Social Media Jobs of 7/19 #PRjobs

Get Hired: #PR and Social Media Jobs of 7/19 #PRjobs

19 July 2010

Happy Monday PR pros! I had a good time compiling these public relations, communications and social media jobs for you over the weekend and thought I’d do something new by offering my job pick. Check out Women Thrive Worldwide near the bottom of the list. If there is a better job out there that combines [...]

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Posted in Job Seeking0 Comments

What New PR Pros Need to Know

What New PR Pros Need to Know

18 July 2010

I recently had lunch with author, speaker and veteran PR Pro Deirdre Breakenridge. Deirdre is the President of hybrid communications firm Mango!, co-founder of weekly Twitter chat #prstudchat, and author of numerous books on public relations and social media including Putting the Public Back into Public Relations with Brian Solis. I asked Deirdre what advice [...]

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Posted in Job Seeking0 Comments

How American Public Media Uses Social Media and Its Audience to Shape the News

How American Public Media Uses Social Media and Its Audience to Shape the News

16 July 2010

American Public Media's Public Insight Network and Trading Floor is an innovative way one news organization is using its audience and social media to shape the news.

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Posted in Publicity0 Comments

Get Hired: #PR and #Media Jobs of 7/12

Get Hired: #PR and #Media Jobs of 7/12

12 July 2010

If you’ve been looking for a job in public relations, communications, journalism or social media for over six months, you may be getting discouraged as many Americans who are searching for work have gotten after a long stretch of unemployment. But I encourage you to keep your search on and in the meantime continue to [...]

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Posted in Job Seeking0 Comments

Get Hired: #PR Jobs of 6/21

21 June 2010

As I scour the net for new job leads for those of you who are looking, it becomes more and more obvious, that social media jobs are becoming more readily available each week. So if you want a social media job, public relations jobs are there, so be encouraged. Keep looking. Keep that resume ready. [...]

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Posted in Job Seeking0 Comments

Test Drive My Job: Former Clinton Liaison Keren Johnson

Test Drive My Job: Former Clinton Liaison Keren Johnson

17 June 2010

Keren Odeah Johnson, 25 Washington DC Job Title and Length of Time in this Role: Communications Associate, 2 years Dewey Square Group Blog and/or Twitter Handle: http://www.facebook.com/deweysquare www.latinovations.com www.twitter.com/deweysquare Mopwater: Describe your path to PR. How did you wind up in this field?  KOJ: Prior to joining the Dewey Square team, I got my start in media [...]

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Posted in Career Profiles0 Comments

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

15 June 2010

This morning I met with Renae Merle, business reporter for the Washington Post. We talked about a lot of fun things, growing up in the South, our mothers, and the changing landscape of media, social media, the web’s influence on journalism and of course how public relations/PR professionals should be approaching media in this new [...]

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Posted in Publicity0 Comments

Get Hired: PR & Social Media Jobs

14 June 2010

Adidas Golf Social Media Catalyst (Anaheim, CA) Bayer Healthcare Pharmaceuticals Deputy Director Communications (Berkley, California) Central Basin Municipal Water District Public Information Officer (Commerce, California) Corporation for Public Broadcasting Director of Media Relations (Washington, DC) DBC PR + New Media Senior Account Executive (Washington, DC) Discovery Communications Publicity Manager (Silver Spring, MD) Food Network VP [...]

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Posted in Job Seeking0 Comments

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