Featured Stories
How to Brand Your Business Online Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts Content Strategy – How to Maximize Your Brand Content Pinterest – Who’s Using It, How and Why Manage Social Media Like the Pros – 12 Management Tools
 
How to Brand Your Business Online

How to Brand Your Business Online

When was the last time you picked up the Yellow Pages to find a reputable product or service in your area. Chances are, you can’t even remember. When you needed to find someone to find a new florist or car mechanic you did one of two things. You either asked a friend or family member [...]

Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts

Overwhelmed by Social Media? 6 Ways to Streamline Your Efforts

I talk to stressed out small business owners and non-profit leaders almost every day who are just plain overwhelmed with social media. Not because they don’t know how to use it and not because they don’t understand its value. They’re stressed because the space changes at such a rapid pace. The ground is always shifting [...]

Content Strategy – How to Maximize Your Brand Content

Content Strategy – How to Maximize Your Brand Content

The week or two before the New Year, I found myself listening to the Miles Davis station on Pandora, channeling my creative energies  and charting my course for another year. One day while sitting at my desk in “brand planning” mode, I came across a great book I read earlier this year. Content Rules: How [...]

Pinterest – Who’s Using It, How and Why

Pinterest – Who’s Using It, How and Why

What is Pinterest? Pinterest is a virtual bulletin board that allows users to share images/links they find interesting or inspiring. Once shared, these images become “Pins” that can be placed on thematic “Boards” that users can customize for any topic. Once something is pinned, it can then be “repinned” by other Pinterest users. So what? In [...]

Manage Social Media Like the Pros – 12 Management Tools

Manage Social Media Like the Pros – 12 Management Tools

Once you are active on different social media sites, it can be difficult to keep up with all of the online mentions of your brand, and managing your online presence can become overwhelming. Worse yet, you may be missing opportunities if you’re not measuring social media effectively. I reached out to four social media professionals who manage social media for clients around the world. Here are some of their favorite tools to manage, monitor and streamline social media.

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

Washington Post Reporter Talks Web’s Influence on Media #DCWeek

15 June 2010

This morning I met with Renae Merle, business reporter for the Washington Post. We talked about a lot of fun things, growing up in the South, our mothers, and the changing landscape of media, social media, the web’s influence on journalism and of course how public relations/PR professionals should be approaching media in this new [...]

Read the full story

Posted in Publicity0 Comments

Get Hired: PR & Social Media Jobs

14 June 2010

Adidas Golf Social Media Catalyst (Anaheim, CA) Bayer Healthcare Pharmaceuticals Deputy Director Communications (Berkley, California) Central Basin Municipal Water District Public Information Officer (Commerce, California) Corporation for Public Broadcasting Director of Media Relations (Washington, DC) DBC PR + New Media Senior Account Executive (Washington, DC) Discovery Communications Publicity Manager (Silver Spring, MD) Food Network VP [...]

Read the full story

Posted in Job Seeking0 Comments

David Meerman Scott Discusses “Real Time Marketing and PR”

David Meerman Scott Discusses “Real Time Marketing and PR”

14 June 2010

Best-selling author David Meerman Scott has a new book and a new mantra: “Real Time Marketing and PR”. Down with the New Rules. Up with the Real Time. The book doesn’t come out until November, but it’s already on my “must buy” as is anything this man puts out. His ideas are always winners. Join [...]

Read the full story

Posted in Career Profiles0 Comments

How to Leverage Web Search for PR

How to Leverage Web Search for PR

13 June 2010

“It doesn’t matter what story I’m working on, it always begins with a search…” I heard an amazing presentation last week from Lee Odden of Top Rank Marketing who is a Search Engine Optimization (SEO) genius. I literally could not keep up with all of the tidbits he shared in his awesome presentation. Luckily I [...]

Read the full story

Posted in Publicity2 Comments

Vocus Users Conference Live Blogging RoundUp

Vocus Users Conference Live Blogging RoundUp

12 June 2010

You may have missed my live blogging and tweeting from the Vocus Conference, but no worries. Here’s a recap: From Mopwater Mobile: Conference Opening Moments (I got to meet Peter Shankman just before the Vocus Acquisition Announcement!) How Perry Uses Vocus I adore Perry. He obliged me this interview on how he uses Vocus at [...]

Read the full story

Posted in Online Marketing0 Comments

Reaction to the HARO Acquisition

Reaction to the HARO Acquisition

12 June 2010

I rarely post interviews of myself since I’m usually the one doing the interviewing, but since I was interviewed regarding my take on the Vocus – Peter Shankman partnership/HARO aquisition, I thought I’d share it with you here. This would be a fine time to tell you all that I recently chopped off all of [...]

Read the full story

Posted in Publicity0 Comments

Video: #Vocus Users Conference Day 1 Highlights

Video: #Vocus Users Conference Day 1 Highlights

10 June 2010

In all of my excitement about live blogging the Vocus Users Conference, I neglected to properly introduce you to Mopwater Mobile, the official posterous site of Mopwater PR + Media Notes. Mopwater Mobile will be especially for coverage of PR events, photos and on the spot news. As I mentioned earlier, some amazing news from [...]

Read the full story

Posted in Online Marketing2 Comments

Vocus Acquires HARO

Vocus Acquires HARO

10 June 2010

Vocus plans to launch a free service! Peter Shankman’s free service HARO, short for Help a Reporter Out, which has become an almost ritual  for PR professionals was just acquired by public relations software giant Vocus. The announcement was made this morning at the Vocus Users Conference opening presentation. Vocus purchased Shankman’s service for an [...]

Read the full story

Posted in Publicity0 Comments

What to Know Before Going Solo As a PR Pro

What to Know Before Going Solo As a PR Pro

08 June 2010

The other day I caught up with one of my PR faves Robert Udowitz, a very well-respected, long-time PR soloist who, despite never doing any formal marketing, has kept a steady flow of work for years! If you’re in the DC area, you probably know Robert because everyone knows him. He’s at every PRSA-NCC event, [...]

Read the full story

Posted in Career Profiles0 Comments

Get Hired: PR Jobs of 6.7.10

07 June 2010

ACLU of SoCal Communications Director (Los Angeles) APCO Senior Associate Financial Services (Washington, DC) Burston Marsteller Senior Associate Technology Practice (Boston) Burson Marsteller Director Public Affairs (Washington, DC) Burson Marsteller Manager Public Affairs (Houston) Center for American Progress Online Communications Associate (Washington,DC) Edelman Creative Media Supervisor (Chicago) Edelman Senior Account Executive Reputation Management (Chicago) Edelman [...]

Read the full story

Posted in Job Seeking0 Comments

How Important Are PR Internships? Very.

How Important Are PR Internships? Very.

05 June 2010

The other day I got a note from Devon, the Spring intern. She was telling me how her summer and fall were shaping up work-wise and thanking me for the opportunity to work with me and learn on the job. Devon has lined up internships with two PR firms and is on her way. I’m [...]

Read the full story

Posted in Career Profiles0 Comments

How to Find Work That Reflects Your Brand

How to Find Work That Reflects Your Brand

03 June 2010

Sometimes when launching a consultancy you’re forced to adopt the strategy of “taking what you can get” in order to make ends meet. Whether you love the project or client, you learn to love it whether you’re passionate about the topic or not. But after a few years of consulting one must ask themselves a [...]

Read the full story

Posted in Build Your Business4 Comments

NY/LA/DC PR and Communications Jobs

29 May 2010

Cablevision, Director of Media Relations (NYC Area) Responsible for the development and implementation of media, and public relations activities in support of Cablevision’s consumer phone, cable and high-speed Internet services and related company programs and initiatives. Candidates with journalism and/or political campaign experience preferred, successful candidates will also have experience initiating effective PR campaigns on social [...]

Read the full story

Posted in Job Seeking0 Comments

Vocus Users Conference June 10-11 in DC

Vocus Users Conference June 10-11 in DC

28 May 2010

Mopwater PR + Media Notes is proud to be a media sponsor and official blogger for the 2010 Vocus Users Conference in Washington, DC on June 10-11. I’ll be bringing you my take on the sessions and live tweeting under the #vocus hashtag. You can follow me on Twitter at @amandamogul. If you’re not familiar [...]

Read the full story

Posted in Online Marketing0 Comments

For Political Reporters, Old Media Rules Still Apply

For Political Reporters, Old Media Rules Still Apply

11 May 2010

On Thursday, May 6 in Washington, DC Mopwater PR + Media Notes hosted the second event in the Twitch! series. PoliTwitch! Public Relations and Politics in the Age of Social Media promised to be a frank discussion with political journalists about how they were using social media to source and find stories. The panel was [...]

Read the full story

Posted in Publicity0 Comments

How are Journalists Using Social Media? Ask CNN, Politico, HuffPost and RollCall this Thursday.

How are Journalists Using Social Media? Ask CNN, Politico, HuffPost and RollCall this Thursday.

03 May 2010

So this Thursday, May 6 at Busboys and Poets, I have the distinct pleasure of hosting an awesome panel of Washington, DC journalists to talk social media for the second installment of Twitch! Public Relations in the Age of Social Media. For talk two, PoliTwitch we’re hosting journalists who focus on political reporting, and I [...]

Read the full story

Posted in Publicity2 Comments

Advert
My Gift to You:
Free 2012 BrandCal Creator

  • Plan your blog and social content
  • Brainstorm monthly marketing themes
  • Create a basic publishing schedule for social media


Posts Delivered to Your Inbox

Enter your email address:

Delivered by FeedBurner

Archives

Tools for Your Best PR Career

Client Event