Name: MiMi Johnson
Age: 27
Current City: Atlanta, GA
Job Title: Blogger/Marketing Director
Company Name: F.A.M. Fiend
Length of Time in this Role: less than a year
Web Site: Famfiend.com
Twitter Handle: FAMFiend

Mopwater: Describe your path to PR. How did you wind up in this field? MJ: I have sort of a unique path into the field. I was accepted into college as a fashion design major, but quickly changed it to Marketing in efforts of being more ‘practical”. I graduated from Clark Atlanta University with a BA in Marketing, but also never gave up on my aspirations on doing something within the field of fashion. I later linked up with my super-creative college friend, Alesha Gunn, to start up a blog that displays our common interests for the love of fashion, art, and music. Alesha is more of the creative designer of the site and I’m more of the business/marketing go to person for the blog. I also co-own a makeup/hair/fashion styling agency called P3 Lab and do all of the marketing/PR for that as well.

Mopwater: What aspects of the industry are you most excited about? MJ: I love meeting new people from diverse backgrounds. That is always so refreshing to me. I also love being able to be creative with stories I write up, different angles I take when writing up releases, as well as coming up with cool marketing ideas and having the total authority to execute them.

Mopwater: Describe a typical workday including your work hours. What do you do all day? MJ: My daily tasks change from day to day. I could be interviewing a new artist or designer for a blog feature, typing up posts, putting together e-blasts for clients, researching new products or daily news, attending a special event, meeting with a client, or simply online all day responding to emails. Read the full story