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	<title>Mopwater PR + Media Notes &#187; broadcast news</title>
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		<title>Pitching a Major News Network-A Cautionary Tale</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:09:19 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[how to get television coverage]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[publicity expert]]></category>
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		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

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		<description><![CDATA[CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us.  Johns tells the story of an unfortunate PR person who pitched  the top of the CNN  food chain (the producer) instead of involving the corresponding reporter directly.]]></description>
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