Many Type-A personality types find their way into entrepreneurship, lured by the idea of being the boss. And given the detail-oriented and creative nature of the public relations profession, PR entrepreneurs find themselves at the mercy of a double-edged sword. On the one hand, our Type-A /take charge/make it happen personalities allow us to get tons done.  But our somewhat control-freakish entrepreneurial tendencies also hinder us: we often keep our projects on a short leash.

But keeping projects close doesn’t serve us in the long run because we end up spending loads of time on mundane tasks that we can’t bill for.

Lately I’ve been pondering the subject of growth, and what’s needed to make growth a reality for a service-based entrepreneur.  For many public relations and marketing pros, and now social media specialists, not only are we charged with managing client projects from start to finish, but we’re also responsible for handling the day to day operations of running a business.  We’re the mailroom, accounting department and janitor. We are the community relations person and publicist for our  practice, and it falls on our shoulders to get the word out about the business. Read the full story