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	<title>Mopwater PR + Media Notes &#187; How To Pitch: A Guide to Getting Media Coverage</title>
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		<title>Pitching a Major News Network-A Cautionary Tale</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:09:19 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[how to get television coverage]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
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		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=868</guid>
		<description><![CDATA[CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us.  Johns tells the story of an unfortunate PR person who pitched  the top of the CNN  food chain (the producer) instead of involving the corresponding reporter directly.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Pitch CNN Using Social Media</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:46:09 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[facebook pr]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[How To Pitch CNN]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[Joe Johns]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr tips]]></category>
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		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[twitter pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=866</guid>
		<description><![CDATA[This morning I attended the PRSA National Capital Chapter&#8217;s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of how he uses Facebook to get information for his stories. While he loves Facebook, he&#8217;s not such a big a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>How to Pitch A New Media Journalist</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 13:13:23 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[Gen Y PR Pros]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
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		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=826</guid>
		<description><![CDATA[Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this Role: 3 years Web Site and/or Blog: K Street Kate/ The District Dish Twitter Handle: @kstreetkate Mopwater: What kind of stories/people/companies are you most interested in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>PR 2.0 Primer: Working with New Media Journalists and Producers</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/pitching-new-media-journalists-and-producers/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/pitching-new-media-journalists-and-producers/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:00:45 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to pitch bloggers]]></category>
		<category><![CDATA[how to pitch online video producers]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[journalism 2.0]]></category>
		<category><![CDATA[media 2.0]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[vlogger relations]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[working with bloggers]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[working with vloggers]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=828</guid>
		<description><![CDATA[Traditional media outlets are, sadly, a thing of a bygone era. It has become almost an improbable proposition to start and sustain a pricey print publication, or an expensive-to-produce television show. Journalism is evolving, some would say dying;  and we have not hit rock bottom yet. With the number of major news organizations downsizing and/or [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>HOW TO PITCH A Beauty Writer</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/27/how-to-pitch-a-beauty-writer/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/27/how-to-pitch-a-beauty-writer/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 18:00:29 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[beauty bloggers]]></category>
		<category><![CDATA[beauty media coverage]]></category>
		<category><![CDATA[beauty pr]]></category>
		<category><![CDATA[beauty writers]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[cosmetic bloggers]]></category>
		<category><![CDATA[cosmetics media coverage]]></category>
		<category><![CDATA[cosmetics pr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to approach beauty writer]]></category>
		<category><![CDATA[how to get products news]]></category>
		<category><![CDATA[how to pitch bloggers]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[how to public relations]]></category>
		<category><![CDATA[Jacqui Pini]]></category>
		<category><![CDATA[media attention to product]]></category>
		<category><![CDATA[pitch captivate]]></category>
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		<category><![CDATA[pitching]]></category>
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		<category><![CDATA[product placement]]></category>
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		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=275</guid>
		<description><![CDATA[Today&#8217;s How to Pitch is all about beauty and relaxation. If you represent a client in the beauty or spa industry, you need to know about Jacqui Pini and her Gannett-backed blog Indulge.  Jacqui writes about high-end cosmetics, the latest spa treatments, and international beauty trends, so if you have a client or two in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Get Covered By Freelance Writers (Part 2)</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 22:10:02 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get covered by reporters]]></category>
		<category><![CDATA[how to get story picked up]]></category>
		<category><![CDATA[how to pitch reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=210</guid>
		<description><![CDATA[The Dos and Don&#8217;ts of Working with Freelancers Happy Hump Day. As promised, I spoke to Sarah Caron, a &#8220;real live&#8221; freelance writer to get some thoughts on how best to work with freelancers. Sarah divvies up her writing time between Parenting/Children, Cooking/Food and Technology.  You can check out her blog for more of her [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>6 Tips for Responding to HARO Queries</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:52:12 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[free pr service]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[help a reporter]]></category>
		<category><![CDATA[help a reporter out]]></category>
		<category><![CDATA[how to approach media]]></category>
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		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
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		<category><![CDATA[peter shankman]]></category>
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		<category><![CDATA[using a query service]]></category>
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		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://mopwaternotes.wordpress.com/?p=152</guid>
		<description><![CDATA[Peter Shankman&#8217;s service Help a Reporter Out (HARO) has revolutionized the way publicists and PR practitioners find and respond to reporters&#8217; queries. Based on the premise that &#8220;everyone&#8217;s an expert at something,&#8221; the thrice-daily free email service delivers dozens of queries to a subscriber&#8217;s inbox every day. All you have to do is sign up, [...]]]></description>
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		<slash:comments>20</slash:comments>
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