You’ve seen the ads on the job boards: social media specialist, social media strategist, digital communications expert. Major corporations and organizations can see the value of social media, so they’re creating new positions to fill this role.

For the freelancers and consultants, social media is a perfect niche field for you to start or grow your freelancing practice. But don’t stand on the sidelines for too long: social media is super hot right now, but it’s only a matter of time before it grows beyond the purview of specialists and becomes just another ubiquitous subset of communications that every communicator is forced to master.