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	<title>Mopwater PR + Media Notes &#187; istrategylabs</title>
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		<title>How Foursquare Leverages the Power of Network Influence to Create Loyal Customers</title>
		<link>http://www.millerlittlejohnmedia.com/2010/07/13/how-foursquare-leverages-the-power-of-network-influence-to-create-loyal-customers/</link>
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		<pubDate>Tue, 13 Jul 2010 09:23:26 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Chinatown Coffee Company]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[foursquare and small business]]></category>
		<category><![CDATA[how does Foursquare work]]></category>
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		<description><![CDATA[If your business is NOT on Foursquare, you need to get on there. Because your customers are watching where their friends are checking in. And sometimes, your customers may randomly search for a place to eat or something to do by doing a random "places" search to see what's nearby. If you don't pop up, they can't consider you. And you might be RIGHT under their noses. ]]></description>
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		<title>An Innovative Multimedia Pitch</title>
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		<pubDate>Sat, 22 Aug 2009 15:42:55 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[dc pr]]></category>
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		<category><![CDATA[dc social media strategy]]></category>
		<category><![CDATA[istrategylabs]]></category>
		<category><![CDATA[multimedia pitching]]></category>
		<category><![CDATA[multimedia pr]]></category>
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		<category><![CDATA[peter corbett]]></category>
		<category><![CDATA[pitching with video]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[twitter pr]]></category>
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		<description><![CDATA[The ability to create a sound strategy to promote an event, person, product or cause lies at the core of our profession. That means making judgment calls about what medium or combination of media to use when crafting a good pitch. Increasingly, spreading the word and generating buzz requires a multitiered, multifaceted and multimedia approach. [...]]]></description>
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		<title>Test Drive My Job: Social Media iStrategist Peter Corbett</title>
		<link>http://www.millerlittlejohnmedia.com/2008/12/19/test-drive-my-job-peter-corbett/</link>
		<comments>http://www.millerlittlejohnmedia.com/2008/12/19/test-drive-my-job-peter-corbett/#comments</comments>
		<pubDate>Fri, 19 Dec 2008 23:00:06 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[corbett3000]]></category>
		<category><![CDATA[dc social media expert]]></category>
		<category><![CDATA[government 2.0]]></category>
		<category><![CDATA[istrategylabs]]></category>
		<category><![CDATA[peter corbett]]></category>
		<category><![CDATA[social media dc]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media strategist]]></category>
		<category><![CDATA[tech arts]]></category>
		<category><![CDATA[twin tech]]></category>

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		<description><![CDATA[Welcome to the first Test Drive My Job-a column that will profile marketing, public relations and social media professionals at various stages of their careers. Test Drive My Job is meant to do just that-allow you to test drive a job before embarking on a new career or industry change. Use the experiences of your [...]]]></description>
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