Christine Randle
Christine Randle, 38
Account Executive, about 3 years
Mopwater: Describe your path to PR. What made you want to get into the field?
CR: This is a difficult question, because I really fell into this field. I have a B.A. in history and an M.A. in Urban Studies. When I was looking for jobs after graduate school, I wanted to work in nonprofit—likely in a research capacity. I landed a position with a large workforce development agency in Philadelphia as a communications manager, simply because I was a good writer, understood the issues and could synthesize information quickly and concisely. I immediately fell in love with communications and can’t see myself doing anything else. In particular, media relations are an enormous amount of fun. There’s nothing quite like seeing an article appear in print or online that you’ve pitched and placed.
Mopwater: What aspects of the industry are you most excited about?
CR:I think social media is exciting, in part because so much of it is uncharted territory. The rules are changing as quickly as they are created, so you really have to be on your toes.
Mopwater: Describe your office and workplace.
CR:My company, DPR Group has two offices—one in Germantown, MD and one in Cary, NC. It is a fairly laid-back environment, as long as you deliver results for your clients. We are lucky enough to have a casual dress code and the ability to telecommute on an as needed basis. How many co-workers do you have? DPR Group is a small firm with 7 people in the MD office and 7 people in the NC office. Where, how, and how often do you collaborate with them? I collaborate with my co-workers quite frequently, seeking regular advice on a range of issues from media relations to client relations. We connect several times throughout the day using email, phone and face-to-face contact most often, but we also connect via Twitter, sharing industry news related to both PR and our clients’ respective markets. Read the full story
