Best-selling author David Meerman Scott has a new book and a new mantra: “Real Time Marketing and PR”. Down with the New Rules. Up with the Real Time. The book doesn’t come out until November, but it’s already on my “must buy” as is anything this man puts out. His ideas are always winners.

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In all of my excitement about live blogging the Vocus Users Conference, I neglected to properly introduce you to Mopwater Mobile, the official posterous site of Mopwater PR + Media Notes. Mopwater Mobile will be especially for coverage of PR events, photos and on the spot news.

As I mentioned earlier, some amazing news from today came in the form of Vocus announcing they’ve acquired HARO. And Brian Solis’s Engage or Die address was absolutely amazing.

So have you seen photos and video interviews from Day 1 of the Vocus Users Conference? Check it out and subscribe. And after you do that, check out the above video.

And of course, if you’re not already over there, please join Mopwater on Facebook.