Tag Archive | "NABJ"

NABJ to Host Day-Long Conference for #PR Pros in DC Area


NABJ Oct. 16 Media InstituteOctober is shaping up to be a knock-out month for media professionals in the Washington, DC area. The National Association of Black Journalists (NABJ) is hosting a one day media institute in College Park, Maryland on Saturday before the PRSA International Conference begins in DC.
The NABJ is targeting public relations professionals by focusing on business and entrepreneurship for their day-long mini-conference. Sessions include lectures on business plan writing and using video to increase sales and building relationships with the digerati.
For the NABJ conference, I’m excited to be a panelist, and I’ll be discussing how to tap into your talents and gifts on your way to a rewarding PR career!
Here are a few of the sessions that caught my eye:
Stop selling what you have; sell what the client wants.
Writing the Winning Business Plan
Banking Your Business Idea
Let’s Talk Business: Independent Practitioners Share Advice on How to Be Your Own Boss
Career Makeover: Breaking Into Public Relations
Use Video Online to Increase Awareness and Sales
Make Technology Work Better For You: 10 Search Engine Optimization Tactics for Public Relations Professionals to Get Out in Front
Taking It Back Ol’ School: How to Pitch to Local TV and Print Media Outlets
What is a certifed MBE and does corporate America care?
Growing Your Business Global
I’m speaking —–>Tapping into Your Talents & Gifts for a Rewarding Career in Public Relations
Lights, Camera, Scandal: How to Respond to Unwanted Media Attention in today’s Celebrity Driven Culture
New Word Communications Order: Real Life Success with Social Media
After the conference, there’s going to be a joint Mixer with PRSA, and Minority PR Professional Groups at Black Fox Lounge. This mixer precedes his year’s PRSA International Convention which kicks off nearby.
Want to take a look at the full schedule and/or register for this conference? Click here.

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NABJ Partners with New York Times for Leadership Academy


Got this message today from the National Association of Black Journalists and wanted to pass it along to you. They’re partnering with the New York Times to produce an almost year-long leadership academy for beginning or mid-career managers in print and web journalism.

From NABJ:

NABJ/New York TIMES LEADERSHIP ACADEMY

November 2010 – August 2011

APPLICATION DEADLINE:
October 1, 2010

WHAT IS IT?
The Leadership Academy is a unique training and development program for print and Web journalists who are, or aspire to become, newsroom managers.  Beginning or mid-career managers will be guided through the issues and challenges of newsroom leadership, and will gain skills necessary to lead in a rapidly-changing media world.

Journalists selected to attend the Academy will receive all expense paid leadership training at The Times during the fall and at Harvard University through the Maynard Institute Media Academy in January and March (each session at Harvard is a week long).  The group will come together one last time at the summer NABJ convention to share their experience with interested colleagues.

Applicants should have two to five years experience in one or more management positions. Deadline for applications is October 1, 2010.

HOW DO I APPLY?
The Leadership Academy is open to newspaper and Web journalists with strong leadership and managerial potential who want to further develop their skills. Applicants may come from a range of newsroom experience including–but not limited to-department or section heads, deputy or assistant editors, assignment editors, slots, photo editors, photographers, designers, graphics editors and Web editors.

An application must contain ALL of the following:

1. The application form, completed and signed, CLICK HERE TO DOWNLOAD
2. Your resume
3. A letter of recommendation
4. Proof of membership in NABJ

Applications may be obtained and information provided by contacting the coordinator of the Leadership Academy Juanita Powell-Brunson, at 212 556-3599 or poweljf@nytimes.com.

Applicants must be able to meet the time requirements including two days in November or December in New York; one week at Harvard in January, another week at Harvard in March; and the NABJ convention in August.

Deadline:Applications must be postmarked by October 1 and mailed to:

CONTACT:
The NABJ/New York Times Leadership Academy
Attn: Dana Canedy
Senior Editor
PO Box 2690
Times Square Station
New York, NY 10108

Posted in Job SeekingComments (0)

How Stories Move from the Web to Television


One of the most fascinating tidbits of info that I got from a recent panel on online media was how niche publications and websites are the future of media.

I captured some footage of David Wilson, founder of the Grio, discussing the Grio’s relationship with parent company NBC. In this clip, David describes the trickle-up effect of online news: how news can potentially break on the Grio and end up on NBC nightly news or the Today Show.

The Grio is a niche news site for African-American viewpoints. So case-in-point: Go niche.

Another one of the speakers on this panel was the co-founder of Politico.com which is doing pretty well as new media companies g0. My takeaway: Gone are the days of being super general, so if you’re writing about travel, maybe consider writing about travel for parents. Writing about style? What about style for today’s busy business owner/blogger who has two toddlers and needs to be comfortable but also needs to have great things to wear for last minute meetings? :)

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Does Digital Media = Delete Media?


delete digital media journalism comments on blogsHere is a snippet from a presentation by former print journalist and now Morgan State University professor Allissa Richardson about online media. Richardson is explaining to a roomful of journalists how to live blog their news. When blogging, Richardson warns, you will encounter your audience in real time. No lag time for the letters to the editor; your critics will show up in the comments. So how do you deal?

One way to deal is to press the delete key. Especially if, as Richardson puts so eloquently, “you don’t want that type of drama on your blog.”

But this brings up a great issue: is digital media delete media? Is it necessarily a good thing to be able to erase the negative comments that we don’t wish to see? I know we all have spam filters on our blogs for people selling products, etc. But what about real people who post comments that are simply opinions contrary to our own?

Politico columnist Patrick Gavin brought this up during the PoliTwitch event back in May. (at 3:35 in the clip)  Since he runs a political blog, he uniformly receives a bevy of partisan comments, so many that he almost doesn’t read the comments on the blog.

But what do you think about digital media, negative comments and the delete key? Should negative comments be kept as a part of the story? Or should digital media journalists and bloggers have carte blanche to “police” the comments?

And another point: Do you consider the comments a valuable part of the story?

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