The good folks over at the National Black Public Relations Society have invited me to present  their April Web Cafe Webinar, today from 12:30-1:30pm EST. My topic is Essential Social Media for Communicators, and I’ll be talking about the top social media tools you have to be using if you’re in PR.

I only have 4o minutes to talk so I will be talking about my top social media tools for PR and how to get the most out of them. Did I mention the webinar is free?!

Register here.

Here’s the PR for the PR talk, so to speak:

Essential Social Media for Communicators
How to Use Blogs, Facebook, and Twitter for PR

By now you’re using social media tools in your communications matrix, right? If not, you’re missing a tremendous opportunity to leverage popular and inexpensive online tools to get the word out about your cause, gather valuable feedback about your brand’s reputation, and build relationships with media and your target audience. These days, everyone is online, so if you’re not, you will inevitably be left behind.

in this webinar, we will

• outline the basic tools you HAVE to be using for communications, and HOW to use them
• offer valuable case studies of organizations who are using social media effectively for PR
• show you ways to reach out to journalists using social media, and
• give you simple tools for measuring the reach of your social media program

If you’re on listening and on Twitter, use the hashtag #NBPRS

Please leave comments, feedback etc. about the webinar on the Mopwater PR + Media Notes Facebook Page! (And uh, can you become a fan if you aren’t already?!)