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	<title>Mopwater PR + Media Notes &#187; pitching</title>
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		<title>How to Pitch A New Media Journalist</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 13:13:23 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[Gen Y PR Pros]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
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		<category><![CDATA[social media expert]]></category>
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		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=826</guid>
		<description><![CDATA[Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this Role: 3 years Web Site and/or Blog: K Street Kate/ The District Dish Twitter Handle: @kstreetkate Mopwater: What kind of stories/people/companies are you most interested in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>HOW TO PITCH A Beauty Writer</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/27/how-to-pitch-a-beauty-writer/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/27/how-to-pitch-a-beauty-writer/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 18:00:29 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[beauty bloggers]]></category>
		<category><![CDATA[beauty media coverage]]></category>
		<category><![CDATA[beauty pr]]></category>
		<category><![CDATA[beauty writers]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[cosmetic bloggers]]></category>
		<category><![CDATA[cosmetics media coverage]]></category>
		<category><![CDATA[cosmetics pr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to approach beauty writer]]></category>
		<category><![CDATA[how to get products news]]></category>
		<category><![CDATA[how to pitch bloggers]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[how to public relations]]></category>
		<category><![CDATA[Jacqui Pini]]></category>
		<category><![CDATA[media attention to product]]></category>
		<category><![CDATA[pitch captivate]]></category>
		<category><![CDATA[pitch Jacqui Pini]]></category>
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		<category><![CDATA[product placement]]></category>
		<category><![CDATA[spa pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=275</guid>
		<description><![CDATA[Today&#8217;s How to Pitch is all about beauty and relaxation. If you represent a client in the beauty or spa industry, you need to know about Jacqui Pini and her Gannett-backed blog Indulge.  Jacqui writes about high-end cosmetics, the latest spa treatments, and international beauty trends, so if you have a client or two in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Get Covered By Freelance Writers (Part 2)</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 22:10:02 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get covered by reporters]]></category>
		<category><![CDATA[how to get story picked up]]></category>
		<category><![CDATA[how to pitch reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=210</guid>
		<description><![CDATA[The Dos and Don&#8217;ts of Working with Freelancers Happy Hump Day. As promised, I spoke to Sarah Caron, a &#8220;real live&#8221; freelance writer to get some thoughts on how best to work with freelancers. Sarah divvies up her writing time between Parenting/Children, Cooking/Food and Technology.  You can check out her blog for more of her [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How To Get Covered By Freelance Writers (Part 1)</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 16:16:32 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[basics of media coverage]]></category>
		<category><![CDATA[basics of PR]]></category>
		<category><![CDATA[basics of publicity]]></category>
		<category><![CDATA[diy pr]]></category>
		<category><![CDATA[do it yourself pr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[find freelance writers]]></category>
		<category><![CDATA[get writers cover product]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[publicity steps]]></category>
		<category><![CDATA[Working With Freelance Writers]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=193</guid>
		<description><![CDATA[Freelance writers are really a publicist&#8217;s secret weapon.  Building relationships with freelancers can be a great way for PR pros to get coverage for their clients, because freelancers often write for multiple publications. And if a particular publication folds, a freelancer will often have relationships with editors at other outlets that publish similar content. The [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>HOW TO PITCH: NPR</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/16/how-to-pitch-npr/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/16/how-to-pitch-npr/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 19:11:29 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[covered by npr]]></category>
		<category><![CDATA[covered npr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get on npr]]></category>
		<category><![CDATA[how to pitch npr]]></category>
		<category><![CDATA[how to pitch radio]]></category>
		<category><![CDATA[how to pitch radio reporter]]></category>
		<category><![CDATA[media npr]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[npr producer]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=180</guid>
		<description><![CDATA[Marketplace. Morning Edition. All Things Considered. Fresh Air. News and Notes. The segments that make up the programming for what we fondly know as National Public Radio-NPR for short. NPR is headquartered in Washington, DC (near my Shaw/Convention Center neighborhood, no less) and describes itself as an &#8220;internationally acclaimed producer and distributor of noncommercial news, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
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		<title>6 Tips for Responding to HARO Queries</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:52:12 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[free pr service]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[help a reporter]]></category>
		<category><![CDATA[help a reporter out]]></category>
		<category><![CDATA[how to approach media]]></category>
		<category><![CDATA[how to approach reporter]]></category>
		<category><![CDATA[how to get covered in newspapers]]></category>
		<category><![CDATA[how to get covered magazines]]></category>
		<category><![CDATA[how to get reporters write about]]></category>
		<category><![CDATA[how to pitch blogger]]></category>
		<category><![CDATA[how to pitch business reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[how to publicist]]></category>
		<category><![CDATA[peter shankman]]></category>
		<category><![CDATA[pitchengine]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[prnewswire]]></category>
		<category><![CDATA[profnet]]></category>
		<category><![CDATA[publicist dc]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[reporter query]]></category>
		<category><![CDATA[respond haro]]></category>
		<category><![CDATA[respond haro query]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media publicist]]></category>
		<category><![CDATA[using a query service]]></category>
		<category><![CDATA[using HARO]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://mopwaternotes.wordpress.com/?p=152</guid>
		<description><![CDATA[Peter Shankman&#8217;s service Help a Reporter Out (HARO) has revolutionized the way publicists and PR practitioners find and respond to reporters&#8217; queries. Based on the premise that &#8220;everyone&#8217;s an expert at something,&#8221; the thrice-daily free email service delivers dozens of queries to a subscriber&#8217;s inbox every day. All you have to do is sign up, [...]]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Pitch Engine: PR 2.0 At Its Best</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/06/pitch-engine-pr-20-at-its-best/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/06/pitch-engine-pr-20-at-its-best/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 20:43:21 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[audio press release]]></category>
		<category><![CDATA[cision]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[free pr service]]></category>
		<category><![CDATA[free pr tools]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to do pr]]></category>
		<category><![CDATA[jason kintzler]]></category>
		<category><![CDATA[pitch engine]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr newswire]]></category>
		<category><![CDATA[pr wire]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[smpr]]></category>
		<category><![CDATA[smr]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[social media release]]></category>
		<category><![CDATA[video press release]]></category>
		<category><![CDATA[vocus]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://mopwaternotes.wordpress.com/?p=95</guid>
		<description><![CDATA[Whether you&#8217;re a journalist or PR professional, you should be using Pitch Engine. It&#8217;s another one of those great 2.0 applications that makes all of our lives easier. Pitch Engine allows journalists to browse thousands of social media press releases, and gives publicists the chance to house their SMPRs online for free.  The press releases [...]]]></description>
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		<slash:comments>4</slash:comments>
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