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	<title>Mopwater PR + Media Notes &#187; PR</title>
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	<link>http://www.millerlittlejohnmedia.com</link>
	<description>PR Advice from a Social Public Relations Firm in Washington, DC</description>
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		<title>Rebranding the Branding Professional</title>
		<link>http://www.millerlittlejohnmedia.com/2010/07/27/rebranding-the-branding-professional/</link>
		<comments>http://www.millerlittlejohnmedia.com/2010/07/27/rebranding-the-branding-professional/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 18:35:33 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Biz Tips and Marketing Tools : PR 2.0 Toolbox]]></category>
		<category><![CDATA[Test Drive My Job]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Fashion and Style]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[Polished Imange and Style]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=2581</guid>
		<description><![CDATA[Is your branding consistent? You may have the most amazing logo, the most clean copy writing and and beautiful brochures. But what about you? Is your personal presentation pulling the package all together? Or are you failing your brand, causing the house you've so carefully bit to fall apart once people meet you in person?]]></description>
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		<slash:comments>7</slash:comments>
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		<item>
		<title>What to Know Before Going Solo As a PR Pro</title>
		<link>http://www.millerlittlejohnmedia.com/2010/06/08/what-to-know-before-going-solo-as-a-pr-pro/</link>
		<comments>http://www.millerlittlejohnmedia.com/2010/06/08/what-to-know-before-going-solo-as-a-pr-pro/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 19:40:13 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Biz Tips and Marketing Tools : PR 2.0 Toolbox]]></category>
		<category><![CDATA[Test Drive My Job]]></category>
		<category><![CDATA[can i make it as a freelance publicist]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[freelance pr]]></category>
		<category><![CDATA[freelance publicist]]></category>
		<category><![CDATA[how do i start out as a PR freelancer]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[public relations consultant]]></category>
		<category><![CDATA[robert udowitz]]></category>
		<category><![CDATA[solopr]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=2096</guid>
		<description><![CDATA[The other day I caught up with one of my PR faves Robert Udowitz, a very well-respected, long-time PR soloist who, despite never doing any formal marketing, has kept a steady flow of work for years! If you&#8217;re in the DC area, you probably know Robert because everyone knows him. He&#8217;s at every PRSA-NCC event, [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2010/06/08/what-to-know-before-going-solo-as-a-pr-pro/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Vocus Users Conference June 10-11 in DC</title>
		<link>http://www.millerlittlejohnmedia.com/2010/05/28/vocus-users-conference-june-10-11-in-dc/</link>
		<comments>http://www.millerlittlejohnmedia.com/2010/05/28/vocus-users-conference-june-10-11-in-dc/#comments</comments>
		<pubDate>Sat, 29 May 2010 03:16:15 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Biz Tips and Marketing Tools : PR 2.0 Toolbox]]></category>
		<category><![CDATA[Finding and Keeping Clients]]></category>
		<category><![CDATA[amanda miller littlejohn]]></category>
		<category><![CDATA[Brian Solis]]></category>
		<category><![CDATA[David Meerman Scott]]></category>
		<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[Howard Kurtz]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Vocus Users Conference]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=2045</guid>
		<description><![CDATA[Mopwater PR + Media Notes is proud to be a media sponsor and official blogger for the 2010 Vocus Users Conference in Washington, DC on June 10-11. I&#8217;ll be bringing you my take on the sessions and live tweeting under the #vocus hashtag. You can follow me on Twitter at @amandamogul. If you&#8217;re not familiar [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Pitch: A New Media Journalist</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:13:23 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[How to Pitch : Getting Media Coverage]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[Gen Y PR Pros]]></category>
		<category><![CDATA[how to get publicity]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity tips]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=826</guid>
		<description><![CDATA[Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this Role: 3 years Web Site and/or Blog: K Street Kate/ The District Dish Twitter Handle: @kstreetkate Mopwater: What kind of stories/people/companies are you most interested in [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>How to Get Covered By Freelance Writers (Part 2)</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 22:10:02 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[How to Pitch : Getting Media Coverage]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get covered by reporters]]></category>
		<category><![CDATA[how to get story picked up]]></category>
		<category><![CDATA[how to pitch reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=210</guid>
		<description><![CDATA[The Dos and Don&#8217;ts of Working with Freelancers Happy Hump Day. As promised, I spoke to Sarah Caron, a &#8220;real live&#8221; freelance writer to get some thoughts on how best to work with freelancers. Sarah divvies up her writing time between Parenting/Children, Cooking/Food and Technology.  You can check out her blog for more of her [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/02/18/how-to-get-covered-by-freelance-writers-part-2/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How To Get Covered By Freelance Writers (Part 1)</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 16:16:32 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[How to Pitch : Getting Media Coverage]]></category>
		<category><![CDATA[basics of media coverage]]></category>
		<category><![CDATA[basics of PR]]></category>
		<category><![CDATA[basics of publicity]]></category>
		<category><![CDATA[diy pr]]></category>
		<category><![CDATA[do it yourself pr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[find freelance writers]]></category>
		<category><![CDATA[get writers cover product]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get publicity]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[publicity steps]]></category>
		<category><![CDATA[publicity tips]]></category>
		<category><![CDATA[Working With Freelance Writers]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=193</guid>
		<description><![CDATA[Freelance writers are really a publicist&#8217;s secret weapon.  Building relationships with freelancers can be a great way for PR pros to get coverage for their clients, because freelancers often write for multiple publications. And if a particular publication folds, a freelancer will often have relationships with editors at other outlets that publish similar content. The [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/02/17/how-to-get-covered-by-freelance-writers-part-1/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
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		<title>HOW TO PITCH: NPR</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/16/how-to-pitch-npr/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/16/how-to-pitch-npr/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 19:11:29 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[How to Pitch : Getting Media Coverage]]></category>
		<category><![CDATA[covered by npr]]></category>
		<category><![CDATA[covered npr]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to get on npr]]></category>
		<category><![CDATA[how to pitch npr]]></category>
		<category><![CDATA[how to pitch radio]]></category>
		<category><![CDATA[how to pitch radio reporter]]></category>
		<category><![CDATA[media npr]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[npr producer]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=180</guid>
		<description><![CDATA[Marketplace. Morning Edition. All Things Considered. Fresh Air. News and Notes. The segments that make up the programming for what we fondly know as National Public Radio-NPR for short. NPR is headquartered in Washington, DC (near my Shaw/Convention Center neighborhood, no less) and describes itself as an &#8220;internationally acclaimed producer and distributor of noncommercial news, [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/02/16/how-to-pitch-npr/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>6 Tips for Responding to HARO Queries</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:52:12 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[How to Pitch : Getting Media Coverage]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[free pr service]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[help a reporter]]></category>
		<category><![CDATA[help a reporter out]]></category>
		<category><![CDATA[how to approach media]]></category>
		<category><![CDATA[how to approach reporter]]></category>
		<category><![CDATA[how to get covered in newspapers]]></category>
		<category><![CDATA[how to get covered magazines]]></category>
		<category><![CDATA[how to get publicity]]></category>
		<category><![CDATA[how to get reporters write about]]></category>
		<category><![CDATA[how to pitch blogger]]></category>
		<category><![CDATA[how to pitch business reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[how to publicist]]></category>
		<category><![CDATA[peter shankman]]></category>
		<category><![CDATA[pitchengine]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[prnewswire]]></category>
		<category><![CDATA[profnet]]></category>
		<category><![CDATA[publicist dc]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[publicity tips]]></category>
		<category><![CDATA[queries]]></category>
		<category><![CDATA[reporter query]]></category>
		<category><![CDATA[respond haro]]></category>
		<category><![CDATA[respond haro query]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media publicist]]></category>
		<category><![CDATA[using a query service]]></category>
		<category><![CDATA[using HARO]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://mopwaternotes.wordpress.com/?p=152</guid>
		<description><![CDATA[Peter Shankman&#8217;s service Help a Reporter Out (HARO) has revolutionized the way publicists and PR practitioners find and respond to reporters&#8217; queries. Based on the premise that &#8220;everyone&#8217;s an expert at something,&#8221; the thrice-daily free email service delivers dozens of queries to a subscriber&#8217;s inbox every day. All you have to do is sign up, [...]]]></description>
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		<slash:comments>18</slash:comments>
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