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	<title>Mopwater PR + Media Notes &#187; practical pr tools</title>
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	<description>Personal Branding &#124; PR Tips &#124; Freelance PR Resources &#124; Social Media Tips Webinars Workshops</description>
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		<title>Dealing With PR Clients and Last Minute Requests</title>
		<link>http://www.millerlittlejohnmedia.com/2009/10/14/dealing-with-pr-clients-and-last-minute-requests/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/10/14/dealing-with-pr-clients-and-last-minute-requests/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:51:25 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[dc social media]]></category>
		<category><![CDATA[making it as a consultant]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[start pr firm]]></category>
		<category><![CDATA[washington dc pr]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1096</guid>
		<description><![CDATA[Eleventh Hour Requests: Turn it down or turn it around? Ah the constant considerations and mental multi-tasking that make up the ever-evolving job description of the public relations professional. We&#8217;re the unofficial keeper of the company brand. The assessor of image and public sentiment. But we also keep up with the daily duties that must [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Pitching a Major News Network-A Cautionary Tale</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:09:19 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[how to get television coverage]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=868</guid>
		<description><![CDATA[CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us.  Johns tells the story of an unfortunate PR person who pitched  the top of the CNN  food chain (the producer) instead of involving the corresponding reporter directly.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Pitch CNN Using Social Media</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:46:09 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[facebook pr]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[How To Pitch CNN]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[Joe Johns]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[twitter pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=866</guid>
		<description><![CDATA[This morning I attended the PRSA National Capital Chapter&#8217;s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of how he uses Facebook to get information for his stories. While he loves Facebook, he&#8217;s not such a big a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Using Twitter to Promote Your Event</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/28/using-twitter-to-promote-your-event/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/28/using-twitter-to-promote-your-event/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 14:53:40 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[career advice]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[marketing 2.0]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[twitter event]]></category>
		<category><![CDATA[twitter marketing]]></category>
		<category><![CDATA[twitter pr]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=861</guid>
		<description><![CDATA[Check out the slides from Event Marketer&#8217;s July 28 Webinar: Tying Events to Twitter. Find out how to use hashtags to promote your event, connect with influencers before your event, manage your hashtag during the event, use Twitter and other tools to stream your event live, and how to reward active hashtag users after the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Pitch A New Media Journalist</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 13:13:23 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[Gen Y PR Pros]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=826</guid>
		<description><![CDATA[Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this Role: 3 years Web Site and/or Blog: K Street Kate/ The District Dish Twitter Handle: @kstreetkate Mopwater: What kind of stories/people/companies are you most interested in [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PR 2.0 Primer: Working with New Media Journalists and Producers</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/pitching-new-media-journalists-and-producers/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/pitching-new-media-journalists-and-producers/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:00:45 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[how to pitch bloggers]]></category>
		<category><![CDATA[how to pitch online video producers]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[journalism 2.0]]></category>
		<category><![CDATA[media 2.0]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[vlogger relations]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[working with bloggers]]></category>
		<category><![CDATA[working with freelancers]]></category>
		<category><![CDATA[working with vloggers]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=828</guid>
		<description><![CDATA[Traditional media outlets are, sadly, a thing of a bygone era. It has become almost an improbable proposition to start and sustain a pricey print publication, or an expensive-to-produce television show. Journalism is evolving, some would say dying;  and we have not hit rock bottom yet. With the number of major news organizations downsizing and/or [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>3 Small Ways to Add Big PR Value</title>
		<link>http://www.millerlittlejohnmedia.com/2009/05/18/3-small-ways-to-add-big-pr-value/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/05/18/3-small-ways-to-add-big-pr-value/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:12:11 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[business tips]]></category>
		<category><![CDATA[consulting tips]]></category>
		<category><![CDATA[inexpensive PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr consulting]]></category>
		<category><![CDATA[pr expert]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical PR]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity consultant clients]]></category>
		<category><![CDATA[quick and easy marketing]]></category>
		<category><![CDATA[running a pr firm]]></category>
		<category><![CDATA[social media pr]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=552</guid>
		<description><![CDATA[These days, everyone is trying to get more for less. And when you&#8217;re a public relations practitioner, that especially includes your clients.  We&#8217;re in a recession, so smart business owners are out to get more than their money&#8217;s worth. Clients want to see the impact of each dollar spent. But what can you do to [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/05/18/3-small-ways-to-add-big-pr-value/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Make Your E-Mail Signature Market Your Biz</title>
		<link>http://www.millerlittlejohnmedia.com/2009/04/03/make-your-e-mail-signature-market-your-biz/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/04/03/make-your-e-mail-signature-market-your-biz/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:30:20 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[blackberry signature]]></category>
		<category><![CDATA[email signature]]></category>
		<category><![CDATA[free marketing]]></category>
		<category><![CDATA[iphone signauture]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[quick and easy marketing]]></category>
		<category><![CDATA[what to write in email signature]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=473</guid>
		<description><![CDATA[There is absolutely nothing that upsets me more than to see savvy entrepreneurs,  PR pros and marketers send messages from their handheld devices and use the default e-mail signature. You know the ones. &#8220;Sent from my iPhone.&#8221; or &#8221;Sent from my AT&#38;T blackberry wireless.&#8221; I always think, why on earth would you give all of that [...]]]></description>
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		<slash:comments>3</slash:comments>
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