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	<title>Mopwater PR + Media Notes &#187; public relations advice</title>
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	<description>Personal Branding &#124; PR Tips &#124; Freelance PR Resources &#124; Social Media Tips Webinars Workshops</description>
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		<title>How to Know When Your Organization Needs a PSA</title>
		<link>http://www.millerlittlejohnmedia.com/2010/02/26/the-psa-who-needs-it/</link>
		<comments>http://www.millerlittlejohnmedia.com/2010/02/26/the-psa-who-needs-it/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 17:38:06 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Dan Lyons]]></category>
		<category><![CDATA[getting radio coverage]]></category>
		<category><![CDATA[how to pitch radio]]></category>
		<category><![CDATA[how to pitch radio reporter]]></category>
		<category><![CDATA[lyons pr]]></category>
		<category><![CDATA[non-profit PR]]></category>
		<category><![CDATA[pitching radio]]></category>
		<category><![CDATA[pitching radio reporters]]></category>
		<category><![CDATA[pitching to radio producers]]></category>
		<category><![CDATA[PSA]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[public service announcement]]></category>
		<category><![CDATA[radio media tours]]></category>
		<category><![CDATA[radio pr]]></category>
		<category><![CDATA[radio public relations]]></category>
		<category><![CDATA[radio publicist]]></category>
		<category><![CDATA[rmt]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1802</guid>
		<description><![CDATA[When was the last time you had your broadcast interrupted for an important public service announcement or PSA? When was the last time you did the interrupting- either for your own cause or on behalf of a client? If you are doing public relations outreach especially for a non-profit organization, public service announcements when done [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>TV Station VP&#8217;s Advice to PR Pros: &#8220;Don&#8217;t Pitch&#8221;</title>
		<link>http://www.millerlittlejohnmedia.com/2009/10/30/tv-station-vps-advice-to-pr-pros-dont-pitch/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/10/30/tv-station-vps-advice-to-pr-pros-dont-pitch/#comments</comments>
		<pubDate>Fri, 30 Oct 2009 13:57:57 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[dc pr]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[digital pr]]></category>
		<category><![CDATA[how to get television coverage]]></category>
		<category><![CDATA[khalim piankhi]]></category>
		<category><![CDATA[multimedia pr]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[Working With Reporters]]></category>
		<category><![CDATA[WUSA9]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1345</guid>
		<description><![CDATA[Last night I attended a public relations seminar at the WUSA Channel 9 Station in Washington,DC. The topic du jour was digital media and making the transition, but as it was a roomful of PR pros in a televison statio, questions naturally came up about pitching television producers in a digital world. It&#8217;s no secret [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Test Drive My Job::Media Pitching Pro Jacqueline Lara</title>
		<link>http://www.millerlittlejohnmedia.com/2009/10/16/test-drive-my-jobmedia-pitching-pro-jacqueline-lara/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/10/16/test-drive-my-jobmedia-pitching-pro-jacqueline-lara/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:35:45 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[dc pr]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[entry-level PR]]></category>
		<category><![CDATA[fenton communications]]></category>
		<category><![CDATA[getting radio coverage]]></category>
		<category><![CDATA[how to radio media tour]]></category>
		<category><![CDATA[independent pr professionals]]></category>
		<category><![CDATA[jacqueline lara]]></category>
		<category><![CDATA[lyons pr]]></category>
		<category><![CDATA[pitching radio]]></category>
		<category><![CDATA[PR agency job]]></category>
		<category><![CDATA[pr expert]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[PR SAE]]></category>
		<category><![CDATA[PR Senior Account Executive]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[radio media tour]]></category>
		<category><![CDATA[rmt]]></category>
		<category><![CDATA[senior account executive]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[weber shandwick intern]]></category>
		<category><![CDATA[working at a PR agency]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1101</guid>
		<description><![CDATA[I had the pleasure of meeting today&#8217;s TDMJ PR Pro a few weeks ago, and was so compelled by her story that I knew you would be, too. In addition to being a new wife and mother like myself, Mrs. Lara is a tenacious public relations professional who started out in the world of academia [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Dealing With PR Clients and Last Minute Requests</title>
		<link>http://www.millerlittlejohnmedia.com/2009/10/14/dealing-with-pr-clients-and-last-minute-requests/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/10/14/dealing-with-pr-clients-and-last-minute-requests/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 18:51:25 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[dc social media]]></category>
		<category><![CDATA[making it as a consultant]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[start pr firm]]></category>
		<category><![CDATA[washington dc pr]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1096</guid>
		<description><![CDATA[Eleventh Hour Requests: Turn it down or turn it around? Ah the constant considerations and mental multi-tasking that make up the ever-evolving job description of the public relations professional. We&#8217;re the unofficial keeper of the company brand. The assessor of image and public sentiment. But we also keep up with the daily duties that must [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Avoiding the Superhero Syndrome</title>
		<link>http://www.millerlittlejohnmedia.com/2009/08/19/the-business-of-pravoiding-the-superhero-syndrome/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/08/19/the-business-of-pravoiding-the-superhero-syndrome/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 13:01:20 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Build Your Business]]></category>
		<category><![CDATA[amanda miller littlejohn]]></category>
		<category><![CDATA[career advice]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[dc social media]]></category>
		<category><![CDATA[independent pr professionals]]></category>
		<category><![CDATA[making it as a consultant]]></category>
		<category><![CDATA[miller littlejohn media]]></category>
		<category><![CDATA[navigating freelance economy]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[solopreneurs]]></category>
		<category><![CDATA[washington dc pr]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=917</guid>
		<description><![CDATA[You know the feeling. You&#8217;re working on a new project and you&#8217;re in the zone. Your brain is rapid firing idea after idea; you&#8217;re drowning in a deluge of creativity. You&#8217;re thinking to yourself, &#8220;Wow...this client is doing some amazing work in the community,&#8221; or &#8220;This campaign is briliant; it&#8217;s so cutting-edge, the PR element [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>How to Pitch CNN Using Social Media</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:46:09 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[facebook pr]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[How To Pitch CNN]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[Joe Johns]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[twitter pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=866</guid>
		<description><![CDATA[This morning I attended the PRSA National Capital Chapter&#8217;s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of how he uses Facebook to get information for his stories. While he loves Facebook, he&#8217;s not such a big a [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Test Drive My Job::DC Government Agency PR Pro Anne Williams</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/27/test-drive-my-jobgovernment-agency-comm-specialist-anne-williams/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/27/test-drive-my-jobgovernment-agency-comm-specialist-anne-williams/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 17:17:18 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[Anne Willams]]></category>
		<category><![CDATA[careers]]></category>
		<category><![CDATA[DC government job]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[government communications job]]></category>
		<category><![CDATA[government public relations]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[working DC PR]]></category>
		<category><![CDATA[working government agency]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=851</guid>
		<description><![CDATA[A profile of a public relations expert working for a District of Columbia Government agency.]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/07/27/test-drive-my-jobgovernment-agency-comm-specialist-anne-williams/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Pitch A New Media Journalist</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/24/how-to-pitch-a-new-media-journalistkate-michael-of-the-district-dish-online-talk-show/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 13:13:23 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[blogger relations]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[Gen Y PR Pros]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[pitching stories to freelancers]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical marketing advice]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=826</guid>
		<description><![CDATA[Name and News Organization: Kate Michael, KStreetKate.net and The District Dish Beat: DC topics (People, places, events, charities, businesses) Job Title: New Media Personality Length of Time in this Role: 3 years Web Site and/or Blog: K Street Kate/ The District Dish Twitter Handle: @kstreetkate Mopwater: What kind of stories/people/companies are you most interested in [...]]]></description>
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		<slash:comments>0</slash:comments>
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