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	<title>Mopwater PR + Media Notes &#187; publicity expert</title>
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	<description>Personal Branding &#124; PR Tips &#124; Freelance PR Resources &#124; Social Media Tips Webinars Workshops</description>
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		<title>Test Drive My Job::Media Pitching Pro Jacqueline Lara</title>
		<link>http://www.millerlittlejohnmedia.com/2009/10/16/test-drive-my-jobmedia-pitching-pro-jacqueline-lara/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/10/16/test-drive-my-jobmedia-pitching-pro-jacqueline-lara/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 14:35:45 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[dc pr]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[entry-level PR]]></category>
		<category><![CDATA[fenton communications]]></category>
		<category><![CDATA[getting radio coverage]]></category>
		<category><![CDATA[how to radio media tour]]></category>
		<category><![CDATA[independent pr professionals]]></category>
		<category><![CDATA[jacqueline lara]]></category>
		<category><![CDATA[lyons pr]]></category>
		<category><![CDATA[pitching radio]]></category>
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		<category><![CDATA[senior account executive]]></category>
		<category><![CDATA[washington dc pr]]></category>
		<category><![CDATA[weber shandwick intern]]></category>
		<category><![CDATA[working at a PR agency]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=1101</guid>
		<description><![CDATA[I had the pleasure of meeting today&#8217;s TDMJ PR Pro a few weeks ago, and was so compelled by her story that I knew you would be, too. In addition to being a new wife and mother like myself, Mrs. Lara is a tenacious public relations professional who started out in the world of academia [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Pitching a Major News Network-A Cautionary Tale</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/pitching-a-major-news-network-a-cautionary-tale/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 16:09:19 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[broadcast news]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[how to get television coverage]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=868</guid>
		<description><![CDATA[CNN correspondent Joe Johns offers what could be a case study in bad PR, and a cautionary tale for all of us.  Johns tells the story of an unfortunate PR person who pitched  the top of the CNN  food chain (the producer) instead of involving the corresponding reporter directly.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Pitch CNN Using Social Media</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/29/how-to-pitch-cnn-using-social-media/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 14:46:09 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[facebook pr]]></category>
		<category><![CDATA[how to get on CNN]]></category>
		<category><![CDATA[How To Pitch CNN]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[Joe Johns]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[pr tips]]></category>
		<category><![CDATA[practical pr tools]]></category>
		<category><![CDATA[public relations advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[twitter pr]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=866</guid>
		<description><![CDATA[This morning I attended the PRSA National Capital Chapter&#8217;s panel in Washington, DC: How to Get Big Media Hits in a Social Media World. Joe Johns, a correspondent for CNN, gave this great synopsis of how he uses Facebook to get information for his stories. While he loves Facebook, he&#8217;s not such a big a [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Test Drive My Job::Seattle-Based Boutique PR Agency Founder and Author Colleen Moffitt</title>
		<link>http://www.millerlittlejohnmedia.com/2009/07/16/test-drive-my-jobseattle-based-boutique-pr-agency-founder-and-author-colleen-moffitt/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/07/16/test-drive-my-jobseattle-based-boutique-pr-agency-founder-and-author-colleen-moffitt/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 16:00:43 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[boutique public relations agency]]></category>
		<category><![CDATA[colleen moffitt]]></category>
		<category><![CDATA[Communique PR]]></category>
		<category><![CDATA[Communique Public Relations]]></category>
		<category><![CDATA[independent pr professionals]]></category>
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		<category><![CDATA[Seattle public relations]]></category>
		<category><![CDATA[social media pr]]></category>
		<category><![CDATA[Strategic Public Relations]]></category>
		<category><![CDATA[tech pr]]></category>
		<category><![CDATA[working at a PR agency]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=802</guid>
		<description><![CDATA[Name: Colleen Moffitt Age: 39 Current City: Seattle Job Title: Founding Partner &#38; Author Company Name: Communiqué Public Relations Book Title: “Strategic Public Relations: 10 Principles to Harness the Power of PR” Length of Time in this Role: Five years since founding Communiqué On the Web Facebook Blog Twitter: @SeattleCM Mopwater: Describe your path to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Test Drive My Job: Music Publicist Jasmine Vega</title>
		<link>http://www.millerlittlejohnmedia.com/2009/06/18/test-drive-my-job-music-publicist-jasmine-vega/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/06/18/test-drive-my-job-music-publicist-jasmine-vega/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 20:47:07 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[dc pr expert]]></category>
		<category><![CDATA[entertainment PR]]></category>
		<category><![CDATA[entertainment public relations]]></category>
		<category><![CDATA[entertainment publicist]]></category>
		<category><![CDATA[how to be a music publicist]]></category>
		<category><![CDATA[how to be an entertainment publicist]]></category>
		<category><![CDATA[Jasmine Vega]]></category>
		<category><![CDATA[music public relations]]></category>
		<category><![CDATA[music publicist]]></category>
		<category><![CDATA[pr jobs]]></category>
		<category><![CDATA[Public Relations Careers]]></category>
		<category><![CDATA[publicity expert]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=768</guid>
		<description><![CDATA[Name: Jasmine Vega Age: 41 Current City: Venice Job Title: Music Publicist Company Name: JPR Length of Time in this Role: 20 years Mopwater: Describe your path to PR. How did you wind up in this field? JV: I didn’t actually go to college.  I started working at 14 yrs old and haven’t stopped.  I [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Test Drive My Job:: 32 Flavors PR Founder Lizzie Sorensen</title>
		<link>http://www.millerlittlejohnmedia.com/2009/06/04/test-drive-my-joblizzie-sorenson/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/06/04/test-drive-my-joblizzie-sorenson/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 19:18:46 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[32 flavors pr]]></category>
		<category><![CDATA[cision]]></category>
		<category><![CDATA[considering career in public relations]]></category>
		<category><![CDATA[how do i get into pr]]></category>
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		<category><![CDATA[how to be a public relations consultant]]></category>
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		<category><![CDATA[i want to be a publicist]]></category>
		<category><![CDATA[inspiring entrepreneur]]></category>
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		<category><![CDATA[lizzie sorensen]]></category>
		<category><![CDATA[mama publicists]]></category>
		<category><![CDATA[mom entrepreneurs]]></category>
		<category><![CDATA[pitch engine]]></category>
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		<category><![CDATA[pr profiles]]></category>
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		<category><![CDATA[stay at home mom]]></category>
		<category><![CDATA[vocus]]></category>
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		<category><![CDATA[work life balance]]></category>

		<guid isPermaLink="false">http://www.millerlittlejohnmedia.com/?p=668</guid>
		<description><![CDATA[Name: Lizzie Landon- Cole Sorensen Age: 30 Current City: Saratoga Springs, NY Job Title: CEO and Founder Company Name: 32Flavors Public Relations Length of Time in this Role: 6 years before that consulted for 2 under another company name Blog Twitter Mopwater: Describe your path to PR. How did you wind up in this field? [...]]]></description>
		<wfw:commentRss>http://www.millerlittlejohnmedia.com/2009/06/04/test-drive-my-joblizzie-sorenson/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>6 Tips for Responding to HARO Queries</title>
		<link>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/02/10/how-to-respond-to-haro-queries/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 00:52:12 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[Editors and Producers]]></category>
		<category><![CDATA[free pr service]]></category>
		<category><![CDATA[free publicity]]></category>
		<category><![CDATA[HARO]]></category>
		<category><![CDATA[help a reporter]]></category>
		<category><![CDATA[help a reporter out]]></category>
		<category><![CDATA[how to approach media]]></category>
		<category><![CDATA[how to approach reporter]]></category>
		<category><![CDATA[how to get covered in newspapers]]></category>
		<category><![CDATA[how to get covered magazines]]></category>
		<category><![CDATA[how to get reporters write about]]></category>
		<category><![CDATA[how to pitch blogger]]></category>
		<category><![CDATA[how to pitch business reporter]]></category>
		<category><![CDATA[How To Pitch: A Guide to Getting Media Coverage]]></category>
		<category><![CDATA[how to publicist]]></category>
		<category><![CDATA[peter shankman]]></category>
		<category><![CDATA[pitchengine]]></category>
		<category><![CDATA[pitching]]></category>
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		<category><![CDATA[queries]]></category>
		<category><![CDATA[reporter query]]></category>
		<category><![CDATA[respond haro]]></category>
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		<category><![CDATA[social media expert]]></category>
		<category><![CDATA[social media publicist]]></category>
		<category><![CDATA[using a query service]]></category>
		<category><![CDATA[using HARO]]></category>
		<category><![CDATA[Working With Reporters]]></category>

		<guid isPermaLink="false">http://mopwaternotes.wordpress.com/?p=152</guid>
		<description><![CDATA[Peter Shankman&#8217;s service Help a Reporter Out (HARO) has revolutionized the way publicists and PR practitioners find and respond to reporters&#8217; queries. Based on the premise that &#8220;everyone&#8217;s an expert at something,&#8221; the thrice-daily free email service delivers dozens of queries to a subscriber&#8217;s inbox every day. All you have to do is sign up, [...]]]></description>
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		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Test Drive My Job:: PR 2.0 and Putting the Public Back into Public Relations Author Deirdre Breakenridge</title>
		<link>http://www.millerlittlejohnmedia.com/2009/01/08/test-drive-my-job-deirdre-breakenridge/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/01/08/test-drive-my-job-deirdre-breakenridge/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 17:40:59 +0000</pubDate>
		<dc:creator>amandamogul</dc:creator>
				<category><![CDATA[Career Profiles]]></category>
		<category><![CDATA[Brian Solis Public Relations Book]]></category>
		<category><![CDATA[Deirdre Breakenridge]]></category>
		<category><![CDATA[PFS Marketwyse]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[PR 2.0 New Media New Tools New Audiences]]></category>
		<category><![CDATA[pr careerbuilder]]></category>
		<category><![CDATA[pr careers]]></category>
		<category><![CDATA[pr profile]]></category>
		<category><![CDATA[Public Back In Public Relations]]></category>
		<category><![CDATA[Public Relations Social Media Author]]></category>
		<category><![CDATA[Public Relations Social Media Expert]]></category>
		<category><![CDATA[publicity advice]]></category>
		<category><![CDATA[publicity expert]]></category>
		<category><![CDATA[Putting the Public Back Into Public Relations]]></category>

		<guid isPermaLink="false">http://millerlittlejohnmedia.com/2009/01/08/test-drive-my-job-deirdre-breakenridge/</guid>
		<description><![CDATA[Happy Thursday Media People! I&#8217;m super-excited about today&#8217;s Test Drive My Job interview with Deirdre Breakenridge, whom I &#8220;met&#8221; at the Georgetown Barnes and Noble while searching for some PR and Marketing reading. I was in one of those saw-sharpening moods that I go through periodically, so when I saw Deirdre&#8217;s book PR 2.0: New [...]]]></description>
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		<slash:comments>2</slash:comments>
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