Name: Lizzie Landon- Cole Sorensen
Age: 30
Current City: Saratoga Springs, NY
Job Title: CEO and Founder
Company Name: 32Flavors Public Relations
Length of Time in this Role: 6 years before that consulted for 2 under another company name
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Mopwater: Describe your path to PR. How did you wind up in this field?
LS:I grew up around a lot of creative people, between a mix of artists and innovators who made a good living, and then starving artists. I could always see both sides to the story but couldn’t deny my genetic ability to create, have ideas, and follow through with them. My grandfather replaced Kurt Vonnegut when he left GE, and he (R. Ned Landon) was the chief speech writer for the CEO of GE, as well as the PR liaison between GE and Disney. It always seemed like a shirt and tie job to all of us 10 grandchildren growing up, but little did we know that we would all inherit a bit of his creativity. On my father’s side, my grandmother is an incredible painter, sculptor and photographer, and that didn’t start to hit me in my own creativity until just recently.

I couldn’t wait to get out of high school where I was president of my business club (nerdy yes, but hey, those soccer jocks aren’t being interviewed right now are they?). I found a college that had a PR/Ad department and would take me as a senior in high school and let me do both senior and freshman year simultaneously. I loved to write, and was always coming up with ads and commercials in my head so I thought it would be interesting. My father, who has had his share of starving artist and layoff moments in the field of advertising, photography, and graphic design wrote me a 17 page letter about how I shouldn’t move from upstate NY to Providence, R.I., 1. Because I was 16, and 2. Because the marketing industry can be tough. Along side the artists in our family we have our share of lawyers, and professors, and as much as I tried for a more stable profession, it just wasn’t in me. Read the full story