Name: Amber Naslund
Age: 33
Current City: Chicago, IL
Job Title: Director of Community
Company Name: Radian6
Length of Time in this Role: 6 months-ish
Web Site: Radian 6
Blog: Altitude Branding
Twitter : @ambercadabra

Mopwater escribe your path to PR. How did you wind up in this field?
AN: Accidental! I was a music performance major (flute) in college, and have worked in non-profit fund development, corporate marketing, and as an independent consultant. I’m not a formally trained marketer, rather I’d like to think I’m a communicator and connector.

Mopwater: What aspects of the industry are you most excited about?
AN: The potential for social media to break down internal boundaries within companies, and bring out the best of marketing, PR, customer service and product management. I’m excited about how it gives the community a voice, but I think it’s really bringing businesses back to the tenets of doing good work that’s based in very basic principles.

Mopwater: Describe a typical workday including your work hours. What do you do all day?
AN: Woo. Well, I work on average 9 to 12 hours a day, but that’s often split up into chunks. I spend my days creating content, engaging with our customers on social sites (mostly Twitter and blogs), creating ideas to better support our community, and traveling all over to events to meet all these people face to face. Read the full story