Author, Speaker and Rockstar David Meerman Scott + Amanda Miller Littlejohn
CANCEL your meetings. HOLD your calls. BLOCK your entire day on Wednesday July 28, 2010. Vocus is hosting an online version of their 2010 Users conference: Retweet: Engagement Means Business — an event you shouldn’t miss – and you don’t even need to leave your desk to attend.You want to get this information.
And it’s free.
What?!?!
I attended the Vocus Users Conferencein June and saw these presentations in person. Let me just tell you, the fact that Vocus is repackaging them and offering them online and for free is absolutely incredible. I am traveling part of the day on June 28, but I’ll be jumping on from the airports and wherever I can get a good Wi-Fi signal so that I can relive this awesome content all over again.
Here’s the line-up:
• Deirdre Breakenridge: From PR’s Past to Social Media Power • David Meerman Scott: Game Change: The New Rules of Marketing and PR* • Beth Harte: Integrated Marketing Communications: Engaging Your Audience Online • Lee Odden: Optimizing PR for the Web in 2010 • Brian Solis: Engage or Die!
Date: Wednesday, July 28, 2010
Engage! Author Brian Solis with Mopwater PR's Amanda Miller Littlejohn
Time: 9:30AM – 5:30PM Eastern
Cost: The Online Conference is FREE. Free, y’all! The in-person conference started at $800 per attendee. Yes.
Best-selling author David Meerman Scott has a new book and a new mantra: “Real Time Marketing and PR”. Down with the New Rules. Up with the Real Time. The book doesn’t come out until November, but it’s already on my “must buy” as is anything this man puts out. His ideas are always winners.
Conference Opening Moments(I got to meet Peter Shankman just before the Vocus Acquisition Announcement!)
How Perry Uses VocusI adore Perry. He obliged me this interview on how he uses Vocus at his conservation organization. Though he was not allowed to speak as an official spokesperson, hence the organization’s name is withheld.
How a Roofing Company Uses Vocus Tara shared an amazing story of a business’s resilience during a recesssion and how Vocus has helped her company stay efficient and keep revenues stabilized.
Rydex Investments Vocus Experience Rydex did say they were shopping around for other software because reporters who move around aren’t always updated in a timely fashion, but for the most part they enjoy the software.
Meeting Journalistics Founder Jeremy Porter I got a chance to meet one of my favorite bloggers at the conference, Jeremy Porter. What a great personality. He’s totally from the South like me, we clicked immediately.
How the EPA Maximizes Vocus SoftwareThe EPA so has it together, Mary Simms is a former reporter and Vocus should hire her to be a spokesperson. She was teaching people at breakfast how they can use the software more efficiently. It’s amazing to hear her speak about it.
In all of my excitement about live blogging the Vocus Users Conference, I neglected to properly introduce you to Mopwater Mobile, the official posterous site of Mopwater PR + Media Notes. Mopwater Mobile will be especially for coverage of PR events, photos and on the spot news.
As I mentioned earlier, some amazing news from today came in the form of Vocus announcing they’ve acquired HARO. And Brian Solis’s Engage or Die address was absolutely amazing.
So have you seen photos and video interviews from Day 1 of the Vocus Users Conference? Check it out and subscribe. And after you do that, check out the above video.
Peter Shankman’s free service HARO, short for Help a Reporter Out, which has become an almost ritual for PR professionals was just acquired by public relations software giant Vocus. The announcement was made this morning at the Vocus Users Conference opening presentation.
Vocus purchased Shankman’s service for an undisclosed sum, but both parties seemed excited about the acquisition. HARO will remain free for its 100,000 + subscribers.
Mopwater PR + Media Notes is proud to be a media sponsor and official blogger for the 2010 Vocus Users Conference in Washington, DC on June 10-11. I’ll be bringing you my take on the sessions and live tweeting under the #vocus hashtag. You can follow me on Twitter at @amandamogul.
If you’re not familiar with the Vocus conference, it’s a pretty big deal and boasts some of the biggest names in the PR 2.0/social media game namely, the man who coined the term and wrote the book (literally) on PR 2.0 Brian Solis and the lady wrote the book that made me fall in love with this facet of online communication, and wrote the foreword to my book-Deirdre Breakenridge.David Meerman Scott is also giving a keynote. Both will be playing big roles in the conference as they did last year.
A couple of the sessions I’ll be attending, covering, tweeting and blogging:
The New Age of Blogging and Twittering (a keynote address by Washington Post media columnist Howard Kurtz); From PR’s Past to Social Media Power;PR’s Role in the Integrated Marketing Process; and Integrated Marketing Communications: Engaging Audiences Online.
