Like everyone else, journalists are using social media to multitask, carry on multiple conversations and be in more place at one time. Of course this ends up meaning they are able to communicate with more potential sources than ever before. The limitations of communication are (almost) removed, creating a hyper-journalism. Kinda like journalism on steroids.

PR pros consider these limitless pathways to communication in a pitching context of course, but it’s nice to know that journalists think of it that way as well. Thanks goes to DC Social Media Examiner Mary Fletcher Jones for capturing this great footage at Twitch! Public Relations in the Age of Social Media, the panel hosted by Mopwater on Thursday evening.  In the clip, Washington Business Journal reporter Jennifer Nycz-Conner discusses how reporting, aided by social media, is akin to cooking on a restaurant range as opposed to on your standard kitchen stove.

[Other #TwitchDC panelists included Jim Long of NBC (@newmediajim), McLean Robbins of Washingtonian Magazine (@deacondoesdc), Jamila Bey of NPR (@jbey), Arthur Delaney of Huffington Post (arthurdelaneyhp) Lindsey Mastis of WUSA9 (lindseymastis)]

I recently caught up with Jennifer Nycz-Conner, a features reporter for the Washington Business Journal here in DC. She shared with me her pitching preferences and for the Business Journal; and what makes her love or hate a publicist.  The Washington Business Journal is owned by the American City Business Journals, which also owns 41 other papers. If you’re in business or representing someone who is, you’ll want to take note of these pitching preferences.

Name: Jennifer Nycz-Conner
News Org: Washington Business Journal
Beat: I cover our Business Smarts section, which is a feature section on how to better manage your career and business. I also put together our Back Page, which is our people/events page (yes, I am the post-college version of Party Pix). I also write for our Web site and our Focus sections.

Mopwater: What kind of stories/people/companies are you most interested in covering, and in what context? JNC: I love entrepreneurial stories – the kinds that examine what people are pursuing, what they’re passionate about, and how they’re making it happen. I also love how-to stories – the kinds of things where a reader finishes the article with tips they’re inspired to move on right away.

Mopwater: What’s your idea of a great pitch?
JNC:Short e-mail pitching a company, why it’s interesting, and why our readers would care. No release – just simple facts, why it’s interesting, and not looking for anything more than to share information.

Mopwater: What’s the worst pitch you’ve gotten recently and why? JNC: Looooong releases. Oh, no, worse – I received an e-mail pitching a story on cosmetic surgery procedures. In New York. Not about business. Not local.  Please, please, please read our paper before pitching us. If I have any strong pieces of advice, that’s one of the best I have. Read the full story