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		<title>An Innovative Multimedia Pitch</title>
		<link>http://www.millerlittlejohnmedia.com/2009/08/22/an-innovative-multimedia-pitch/</link>
		<comments>http://www.millerlittlejohnmedia.com/2009/08/22/an-innovative-multimedia-pitch/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 15:42:55 +0000</pubDate>
		<dc:creator>Amanda Miller Littlejohn</dc:creator>
				<category><![CDATA[Publicity]]></category>
		<category><![CDATA[dc pr]]></category>
		<category><![CDATA[dc public relations]]></category>
		<category><![CDATA[dc social media]]></category>
		<category><![CDATA[dc social media strategy]]></category>
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		<category><![CDATA[multimedia pitching]]></category>
		<category><![CDATA[multimedia pr]]></category>
		<category><![CDATA[multimedia public relations]]></category>
		<category><![CDATA[peter corbett]]></category>
		<category><![CDATA[pitching with video]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[social media pr]]></category>
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		<description><![CDATA[The ability to create a sound strategy to promote an event, person, product or cause lies at the core of our profession. That means making judgment calls about what medium or combination of media to use when crafting a good pitch. Increasingly, spreading the word and generating buzz requires a multitiered, multifaceted and multimedia approach. [...]]]></description>
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