PR Newser Cision Webcast Proceeds After Brief Earthquake Disruption

Social networks increase two-way interaction with media: “Social media is breaking down the barriers and providing more access to journalists since anyone can follow reporters on Twitter and Facebook,” Amanda Miller Littlejohn, founder of Mopwater PR said.

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“While I don’t believe the press release is dead, it has been transformed, to become this living, breathing thing. If a release doesn’t have a social element — that is, a way for viewers to comment or share to their social networks — it doesn’t have legs,” said Amanda Miller Littlejohn of Mopwater Social PR.

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“Social media has fundamentally changed the way organizations think about media relations,”  says MopwaterPR founder and CEO Amanda Miller Littlejohn.

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“Blogging helps me stand out in the competitive D.C. region,” says Amanda Miller Littlejohn. “People may forget about a specific PR project I managed, but my blog is always there archiving my expertise and advice. When people read its quality, they are instant believers.”

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